If you’re paying attention to the world of work, the news is unavoidable. Everyone is bracing for a tech-induced transformation — and it’s already started.
As a solo or small business person, technology allows you to do things that used to require scores of employees and tons of capital — and that ability will accelerate with AI. But it’s the human being at the center of it all that will ultimately determine if you succeed or fail.
Today author, entrepreneur, and educator Seth Godin joins us to share his direct experiences with helping people put the “human first, while still taking advantage of the ever-powerful tools. Get the ratio right, and the sky’s the limit for even the tiniest of ventures.
Here are just a few of the highlights from this episode:
- Is “permission marketing still the core of what makes marketing work?
- The enduring power of being human and connecting with other humans.
- Why consistency is more powerful (and scalable) than authenticity.
- Why being a better marketer is more about making a conceptual shift than a tactical one.
- What “status roles are and why understanding this concept is so important for understanding how humans make decisions.
- What Seth means when he says, “Most people prefer the blamelessness of I’m for everyone than the responsibility of I’m for someone.
- Why automation and AI will not create, but continue, the long-standing trend of technology replacing jobs that don’t require a human touch.
Download | Apple | Spotify | Web
If you’d like to get the newest Unemployable episode a day earlier, subscribe using your favorite podcast service:
Or search for “Unemployable” wherever you listen to podcasts. And don’t forget to scroll down for smart stuff from around the web, curated by Kat Ambrose.
Keep going –
unemployable: curated by kat
5 Ways You Can Practice Self-Care as a Freelancer (And Why You Should) | Unemployable
I know, I know. You’re probably sick of hearing about self-care. However, it’s crucial that we don’t just talk about it but that we implement it into our lives. Take care of yourself — here’s a few ideas on how to do so.
Why You’re the Perfect Age to Start a Successful Company | Further
The 20-something entrepreneur in a hoodie is mostly a myth. The average age of a successful startup founder is 45. The percentage of new entrepreneurs over 45 is about 51% versus 48% for those under 45.
How to Effectively Pitch Your Content to Editors and Get Published | Conversion Creatives
There’s no question about it: Guest posting on a widely-read industry blog or publication is a great authority builder. Not to mention it can lead to new work opportunities. But the Road to Getting Published can be a tiresome one. This article walks you through how to pitch your fantastic ideas and get published.
How to Declutter Your Mind | Ideas.Ted.com
Spring cleaning isn’t just reserved for the home. Sometimes clearing the mind of the infinite loop of information, to-dos, plans, and work can be one of the best things for us.
4 Ways to Find a Hobby Your Love (Because It’s Good For Your Life and Your Career) | The Muse
A few months back I decided I needed a non-writing creative outlet. I wanted to try something new that also helped relieve stress. That non-writing creative outlet for me is watercolor painting. Now, my paintings aren’t anywhere close to being dare I say, “good, but honestly, I don’t care. I like watercolor painting, and that’s all that matters. Maybe we should all try something not because we think we’ll be an instant success, but because we genuinely like it. This article will help you figure out what that something is for you.
What’s your non-work-related creative outlet or hobby? Tweet me @kat_ambrose — I’d love to know!
unemployable: sharing
Please Rate/Review Unemployable at Apple Podcasts, and share the Unemployable newsletter with a friend or colleague … thank you!
unemployable: joining
If you’re not already on board with us at Unemployable, let’s fix that.