Tips and Tools for Your Solo Business
Thousands of freelancers and solopreneurs get actionable advice and valuable resources in one
highly useful weekly email, curated by serial entrepreneur Brian Clark.
“If you work for yourself, you’d be crazy not to make Unemployable a regular part of your week.”
7 critical topic areas that we cover on Unemployable:
“Brian Clark knows first-hand what it takes to succeed in business today, and he shares that knowledge
with a spirit of generosity.”
Mindset
At every significant “level-up” moment in my entrepreneurial journey, it was a change in the way I thought that made it happen. This is not fluffy motivational stuff — the mindset you bring to your business can and will determine your level of success and lifestyle satisfaction.
Marketing
How to attract customers and clients to you, without traditional sales techniques. It not only can be done, it’s the way it has to be done with today’s Internet-empowered prospects.
Development
Discover how to create products that people actually want, without blindly guessing. Develop service offerings that distinguish you from all the other “me too” providers. And learn collaboration strategies that allow you to do things you couldn’t do alone.
Operations
This is critical. I created two otherwise successful companies that made me miserable, because I failed to create processes and delegate. Since that point, I’ve learned how a smart operational strategy results in less stress and significantly more revenue and profit.
Support
Even as a subset of operations, support is really a marketing function when done correctly. Happy customers and clients bring repeat business and tell their friends. Don’t make the mistake of viewing support as a burden. It’s actually at the core of customer experience.
Finance
Most everyone starts off with the “max your credit cards” approach when getting started. But you don’t necessarily have to. And at some point you’re going to graduate to lines of credit, strategic loans, and perhaps outside investors (if you have to).
Legal
One benefit of being a recovering attorney is that the legal stuff was always easy for me. And I’m happy to say I’ve never been sued (or sued anyone) after 17 years of starting and running companies. The fundamentals are not that tough, but the advice is often counterintuitive.
About Your Host
Brian Clark has started nine businesses. The first one failed, but each successive company has yielded higher revenue, profits, and happiness.
“Some of the best business advice I’ve ever
received came from Brian Clark.”
Brian Clark
CEO of Rainmaker Digital
Brian Clark is a writer, traveler, entrepreneur. He’s the founder of Copyblogger, curator of Further, and host of Unemployable.
Brian left the practice of law to become a writer in 1998, and discovered that he was actually an entrepreneur who could write. Since that time he’s started eight successful businesses, launched a series of influential and profitable products, and surpassed the 8-figure mark for annual revenue. Drawing upon his own 18-year evolution from solo to CEO, Brian’s goal with Unemployable is to help freelancers and creative entrepreneurs take it to the next level.