There's a good chance you've heard of Jeff Goins. He's the best-selling author of five books including the The Art of Work and Real Artists Don’t Starve, and has built a lucrative business with online courses and programs.
In fact, he generated a million dollars in revenue for the first time a few years back, and acquired 17,500 customers for those online courses and programs. So what did he end up with, other than the money?
A ton of stress and dissatisfaction. Not what was expected, right?
Part of the problem was that Jeff didn’t really know the people he was serving. Worse, many of them hadn’t arrived at the solution they wanted through the mass education programs that he was selling.
So Jeff made a radical decision — he would work with only 100 people a year going forward. And he would still maintain his 7-figure revenue, except with higher profit margins due to lower overhead and a lot less stress.
Sound impossible? It’s not at all. In fact, serving a small well-defined group of people delivers more value to those people, and therefore can be more lucrative.
How many people do you need to work with to create the change (and the revenue) you want to make? Listen in for guidance that may change the way you think about the people you choose to serve with your business.
And don't miss Kat's round up of valuable resources from around the web. It's down below!
Keep going –
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unemployable: curated by kat
Take 10: Improve Website Effectiveness With an Optimized Contact Page | Marketing Profs
Just like any other part of your website, your contact page should be optimized for conversion. This quick 10-minute tutorial by Marketing Profs will show you how to do just that.
There's no question that working a few reliable quotes into your writing can do wonders from a reader engagement perspective. But sometimes the standard, “he said,” doesn't convey the weight of the quote. This article shows you how to punch up your quotes with this easy trick.
In this episode of the Copyblogger podcast, Darrell Vesterfelt talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms.
“A true freelancing business has components that run themselves. Units of work that you don't need to do, but that still get done. Businesses feature a degree of automation.”
Some days feel like there's just not enough hours in the day to tackle everything on your to-do list. The solution? Protect your time.
How to Do Diversity and Inclusive Content Marketing That Matters | Content Marketing Institute
“Truly diverse and inclusive content – the kind that resonates consciously and subconsciously with your audience – requires far more than an image. It requires thinking more deeply, from your audience research to your team structure, from your style guide to your user experience.”
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