The global economy is in bad shape right now. No kidding, right?
In the span of eight weeks, it feels like there has been a tectonic shift, and no one knows with any certainty what the new “normal is going to be whenever it mercifully arrives.
What we do know — because we learned it during the financial crisis of 2008, and in many examples prior — is that the businesses that will survive this economic turmoil, and possibly even thrive on the other side of it, are those that are able to adapt to the changing economic reality. In other words: those with a defensible business model.
In this episode of 7-Figure Small, Jerod and I discuss what a defensible business model is using examples like AirBNB, Uber, and Amazon, and explain how it applies to building a 7-figure small business that is audience-first as opposed to product-first.
Building a Defensible Business
For more insight into the audience-first approach, start our free audio course Next Level 7 by simply clicking this link. You’ll discover what’s working right now for attracting an audience, discovering what they want to buy, and building a business that truly has the ability to adapt to changing times.
Down below, we’ve got resources for becoming a grittier entrepreneur, how freelancers are building for the future during the pandemic pause, getting the most out of Google Meet, and how to get unstuck.
Keep going –
unemployable: sponsor
Email marketing is at the heart of every 7-figure small business. Now you can get started for free with ConvertKit, our choice for intuitive and powerful email marketing software. Get your free account here.
unemployable: curated by kat
Four Practices to Strengthen Your Entrepreneurial Grit | Inc.com
Pluck, guts, courage, determination, grit. No matter what you call it, it’s an essential part of the success of any business. But how do you build grit as an entrepreneur? This article shares four ways you can do just that starting today.
12 Pro Freelancers Share How They’re Using COVID-19’s Downtime to Build the Future | AND.CO
“Like a lot of freelancers or agency owners, I saw my sales tank in March, and they haven’t fully recovered yet. I took some time off, doing the minimum to maintain my business while figuring out what to do or how to recover from the situation.
Five Free Google Meet Features to Give You the Best Video Calls Possible | Mashable
By now, it seems like everyone and their grandmother knows how to use video conferencing tools to stay connected to loved ones and keep their businesses running. What about the latest video-conferencing tool release from Google? Here are a few tips to get the most from the Google app.
Three Questions For Getting Unstuck | Forbes
Many of us are feeling pretty stuck right now. There’s not a whole lot we can control and that’s a difficult pill to swallow for some. If you’re feeling stuck, try asking yourself these three questions. They might help pull you out of that rut or at least bring you a bit of peace.
Let me know what you think about this week’s roundup on Twitter or email me at kat@unemployable.com! Also, be sure to tune in to the latest episode of the 7-Figure Small podcast!
unemployable: sharing
Please Rate/Review 7-Figure Small on Apple Podcasts, and share the Unemployable newsletter with a friend or colleague … thank you!