Back in 2011, I coined the term “minimum viable audience.” It was then featured in the book The Lean Entrepreneur in a case study on Copyblogger, adopted by Seth Godin as a term of art, and then accepted by plenty of other people (likely thanks to Seth).
Yippee for me, right? But what does it even mean?
In short, an MVA is the magical point when your audience starts growing on it's own thanks to word-of-mouth, tells you what type of content your people prefer, and most importantly, starts providing meaningful indications of the types of products and services that are the right match.
For a deeper dive on the topic, listen in as Jerod and I discuss the power of the minimum viable audience (and how to get to yours):
Down below we've got resources related to creating a marketing plan to get that audience (and those clients), turning new clients into long-term engagements, the importance of your brand promise and developing the “voice” that goes along with it, and the reason Kat knocked off of work early to go hiking.
Keep going –
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unemployable: curated by kat
How To Create A Freelance Marketing Plan To Get More Clients | The Freelance Hustle
Consistently marketing your business is the best way to grow an audience, establish yourself as an expert, get referrals, and start getting clients coming to you instead of you chasing them. All of this allows you to work with the clients of your choosing, raise your rates, and take control of your income.
There’s something to be said for a little long-term stability in client projects, so once you land a client with your marketing plan, why not see if you can keep them for the long term. If it’s the right fit, that is! This post walks you through how to do just that.
How “Paralinguistic Cues” Can Help You to Persuade | Scientific American
A series of four experiments focused not on what people say in order to be persuasive but rather on how they say it. The results show that when it comes to persuading others, how we deliver a message can be as important as the content.
While many things need to go right for a business to succeed, without a solid and effective strategy, your business won't stand a chance of rising to the top. With a solid strategy, you can back up your brand with a clear promise to your customer.
Electric, Neon, Salsa-Dancing Energy, or Finding Your Writing Voice | Writer’s Digest
Finding your voice as a writer can be a challenge, but it’s an important aspect of your brand that can’t be ignored. Unless you're one of the lucky folks that have never had an issue with unlocking your writing voice, then you know it's a process. This article might help you get your footing.
Networking for Introverts | Freelancers Union
For my introverts, this one's for you. Networking events or conferences are exhausting, but they can open up some doors for your career. If you have a few in the queue for 2020 and are already nervous about them, check out these helpful tips.
Going hiking more often will keep your brain younger, you say? That’s enough of an excuse for me. *Closes laptop for the rest of the day*
Let me know what you think about this week’s roundup on Twitter or email me at email@example.com!
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