Greetings from St. Croix! I'm here with the family doing a little bit of work, and a whole lot of nothing. I could get used to this.
But of course, I wouldn't neglect getting this week's issue of Unemployable to you. There's a slew of helpful resources below, plus two new episodes of the podcast (have you done a rating or review at iTunes yet? If so, thank you!).
I have a great chat with Chris Ducker for you to check out (you may remember him from lesson two of the free Profit Pillars course). Chris is really excited about the concept of the “youpreneur” — people who leverage their authentic selves and expertise to build a great business.
Also, Caroline and I (thankfully) figured out the problem with our failed attempt at recording the week before. We discuss the benefits of the “post-geographic” company, plus the move toward hybrid enterprises that combine onsite, remote, and freelance resources. Lots of implications for unemployable types.
Hope you enjoy! As for me, the beach beckons.
Keep going –
The Power of the Post-Geographic Company
Companies such as Buffer, Automattic, Basecamp, and our own Rainmaker Digital are all essentially “post-geographic.” We hire the best people for the job no matter where they live, rather than battling within a local market for scarce talent.
The Rise of the Youpreneur
Without a doubt, the combination of your personality and expertise can build a great business. Join Chris Ducker and me for a lively chat about the beauty of bootstrapping, ending the tyranny of geography, and the sunny future for unemployable types.
Running from the Law
“Two years ago, I was an associate at a high-powered law firm in Washington, DC. Now I own a chocolate company. I decided to reverse-engineer my career to find a job that would give me the kind of life I wanted.”
New Business by the Case
One of the most credible and persuasive testaments to the attractiveness of your solution is for one of your happy customers or clients to share how their problem was solved thanks to you. This article will help you best present this influential form of marketing.
“Working in a virtual environment definitely has its perks, but it also has challenges. I’m happy to be sitting at home in my PJs with my baby boy (sometimes literally on my knee) while I work, but when I need a brainstorm session I can’t just walk into someone’s office for a chat.”
Small is Beautiful
This is a great example of why starting with an educational product first is smart (hey, it's what I did). Even better, it's about Basecamp (formerly 37 Signals), which everyone knows as a powerful software company. But (you guessed it) that's not how they got started.
While not purely an operations article, this piece illustrates many of the mistakes we make when we charge forward with what we think is most important. Upon reflection, however, almost everyone learns the hard way that things were just a bit off. That's what makes these lessons especially helpful if you're just starting out.
Customer First is Not a Slogan
“For 90% of customers, one bad experience is all it takes for them to decide to abandon a brand. There is no question – we are living in the Age of the Consumer.”
Sharing the Wealth
It's true that it's difficult (if not impossible) for a small business with less than $5 million in annual revenue to get a traditional bank loan. And while bootstrapping is great, sometimes you need cash to grow. The key is to educate yourself well before entering into an arrangement.
Ready, Aim …
Firing someone is no fun. Worse than that is doing it in a way that disrupts your organization, or gets you sued. Just remember that ignoring the situation because it's unpleasant may be the worse outcome of all.
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