If you worked for a large corporation (I know, I shudder at the thought), you'd probably be bracing for a performance review. No fun, but they actually serve a valuable purpose.
So why not do one for your solo business? After all, how are you going to improve if you don't objectively evaluate how you've done and what you'd like to do better?
This week, we've got five questions to ask yourself about this year to set smart goals for 2020. That plus a great guide to doing effective keyword research, how to drag yourself our of a slump, developing a smart content marketing strategy, and why you need to be paying attention to the rapid acceleration of artificial intelligence.
And speaking of taking it up a notch in 2020, it all starts with smarter email marketing. Get the most out of ConvertKit with the Mastering ConvertKit course. More details below in the sponsor section.
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Freelancers and solopreneurs use ConvertKit for email marketing because it's tailored to creative people. Now it's time to unlock the software's full marketing automation power and understand the strategies that turn email into money with the Mastering ConvertKit course.
unemployable: curated by kat
How (and Why) You Should Give Yourself a Year-End Review | Fast Company
The end of the year is near, and you know what that means: Everyone is talking about what they've accomplished (or what didn't make the cut). It's important to reflect on your year and take stock of where you're at so you can plan where you want to be. Do you do this every year?
Have You Been ‘Ghosted' in Business? Here's How to Tell | Flying Solo
No one likes to be ghosted; in dating and certainly not in business. But sometimes it's hard to know if that's actually what's happening. Maybe your prospective client got busy and missed your email. Or perhaps your client contact moved companies and didn't think to update you. Whatever the reason, this article will help you determine if you've really been ghosted or not.
In a Slump? Try These 5 Tips to Get Motivated | Freelancers Union
Struggling to push through the last few weeks of 2019? These five tips should help you kick things into gear.
“Ultimately, times have changed, and marketers are no longer in charge. Customers are.
They want to enter and exit and travel forwards and backwards and up and down however, and whenever, they choose. They want to consume content whenever, wherever, and however they please.”
Brian's buddy Joe Pulizzi is living the dream. First he sold his company, now he's published his first novel: “My goal was to build an audience so that there would be a second book. Being patient is a competitive advantage. So is giving away content for free.”
AI is Moving too Fast, and That's a Good Thing | Fast Company
“2019, in other words, was the year that two things became unavoidably clear about the rocket ship of innovation called artificial intelligence. One: It's accelerating faster than most of us expected. Two: It's got some serious screws loose.”
Keyword research isn't just for SEO. It's mirroring back the language your prospects, customers, and clients use when they think about a particular topic. And that, of course, is also great for SEO!
Let me know what you think about this week’s roundup on Twitter or email me at firstname.lastname@example.org! Also, be sure to tune in to the latest episode of the Unemployable podcast.
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