Everyone discovers the power of content marketing in their own way. And ultimately, those who do it well take their own unique path from there.
As a film and television guy in Los Angeles, Peter Abraham focuses mainly on the visual and experiential side of content with Abraham content marketing studio. Which makes sense with his background, and he’s attracted clients such as Nike, Whole Foods, Red Bull, and ESPN.
But the way that content marketing became Peter’s “thing is truly interesting. He produced the documentary I Am Trying to Break Your Heart, directed by Sam Jones. The goal was to make a piece of documentary art that also promoted Wilco’s album Yankee Hotel Foxtrot by capturing the recording process.
Little did he know when production started how interesting this particular story would get. I wrote about it here.
Tune in to hear that story from Peter’s unique perspective. Plus, lots more about content marketing that works.
High Impact Content Marketing, with Peter Abraham
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unemployable: tools
Screenflow | A powerful, easy-to-use screen recording and video editing tool
Need a go-to solution for creating high-quality screencasts? If you need to record a video for your clients, produce marketing content, or create tutorials for training purposes, then you can do it all within ScreenFlow. Simply record your screen from your desktop, iPhone or iPad — and then edit your work to create a stunning presentation. (Affiliate)
unemployable: around the web
Why You’re Missing Crucial Opportunities if You Think You’re ‘Not Creative’ (Text)
If you believe creativity is something you’re born with, and that some kinds of tasks are creative while others are not, you’ll miss thousands of opportunities to improve. Creativity comes with practice — so if you’re a writer (whether aspiring or established) here are a few tips for you to develop your habit.
Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared (Text)
If you are seriously entering the video marketing arena, limiting yourself to YouTube alone is not a smart idea, just like limiting yourself to any one marketing channel is probably never a good way to go. With that in mind, what other options are there? Read on to discover other tools and platforms you can use.
3 Ways to Stand Out on LinkedIn (Video)
LinkedIn can be a powerful social networking site for Freelancers and Consultants. With over 500 million members, it’s a great place to make new connections to help you grow your business. In this video, you’ll discovr three ways to help you stand out and get found on LinkedIn.
Perfecting Your Lead Generation Efforts: A Guide for Service Professionals (Text)
A customer generating system doesn’t have to be that complex, but it does have to be based on your overall growth needs and goals. Here’s ten important steps to consider as you develop yours.
15 of the Best and Most Unusual Online Courses for Entrepreneurs (Text)
Real-world experience is the world’s best teacher, but there’s a wealth of knowledge online to help teach ourselves what we don’t have the opportunity to learn from a mentor or navigating life itself. The following list of online courses covers a range of subjects, some but not all of which have a direct tie to running a business.
3Q for Planning Your Next Online Course (Audio)
Is creating an online course a smart next move for your business? Tune into this episode to find out how you can incorporate an online course into your product mix. And explore the three questions that will help you take a smart approach from the beginning — so you can avoid major missteps later on.
Avoid The Seagull Effect: The 30/60/90 Framework For Feedback (Text)
Asking for feedback on your own work can be kind of hit or miss depending on how you do it. So wrapping a little structure around how and when you ask for comments on your work can help alleviate the frustrations of unwarranted, overreaching, and overdue feedback.
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