Welcome back to the Unemployable newsletter, delivering you the week's top resources for people who can get a job, but aren't really inclined to take one.
That's the polite way of saying it. 🙂
Make sure to tune-in to the Unemployable podcast this week. In this week's first episode, my new co-host Caroline Early makes here debut as we discuss the hot-button issue of “personal branding.” In the other show this week, Tim Ferriss lays down some serious wisdom about finding your true purpose and sticking to it religiously.
Also … Unemployable has a brand new Facebook page! Hop over real quick and give it a like, as I'll likely start curating content over there in advance (and in addition to) what you see in the newsletter.
Okay, let's get into it!
Keep going –
- I’ve been a consistent critic of both the term and concept of “personal branding.” Provide value to people by creating something bigger than yourself, and your personal brand will work itself out just fine.
- Tim Ferriss has a wildly popular series of books, a blog, a podcast, and even a TV show, but his true measure of success may be as an angel investor in startups. So why is he walking away from it?
There Is No Should, There is Only You
Here in Unemployable-land, “should” is a dirty word. Don't run and grow your business the way you think you “should” based on external influences. Make it truly your own, because it is.
It's In the Way That You Say It
Improvements in the Google algorithm over the years have taken much of the technical voodoo out of SEO. But you still need a strategic plan based on the preferred language of your intended audience … and that helps your marketing way beyond search engines.
Coffee Shop Hacker Blues
“Public WiFi connections have become ubiquitous, but are they safe? There’s a very good chance many of them aren’t, which is why you really need to consider securing your MacBook, iPad or iPhone when connecting to them.”
If you want to move away from client work and into a products business, this is good stuff. You'll make plenty of mistakes, but at least you can avoid some of the ones this gentleman made.
“The most important decision a chief executive makes is picking their second-in-command. And in a role often associated with outsized ego, the really great business leaders are the ones who take the bold decision of hiring someone who in many respects is better than they are.”
Attracting the wrong customers and clients is often worse than passing them up completely. How do you know when to send them packing?
Paid in Full
Successful client-based businesses are effectively financed out of cash flow. And that means getting paid in a predictable and timely fashion. See if you can adapt some or all of this approach to your business.
Don't Employ Me, Bro
It's good to know these rules if you suspect a client is exerting too much control over you than is allowed by law. It's even better to know where the line is when you start hiring freelancers and contractors to grow your own business.
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