We’ve been hearing for years how artificial intelligence is about to disrupt society and put people out of work.
We’ve heard that for so long that it almost seemed overblown — some elaborate kind of vaporware that’s nothing but hype.
Well, things have taken a big leap forward. And yet, this is still only the beginning of what will come at an ever-increasing pace.
I'm talking about the release of GPT-3 from the OpenAI project, a group trying to ensure that artificial general intelligence benefits all of humanity.
If you haven’t heard about it, GPT-3 is a mega machine learning model that can write its own op-eds, articles, short stories, songs, press releases, technical manuals, and even working code.
This AI is still an early-stage attempt that isn't really all that intelligent in the general sense, but it's functionality goes right to the heart of marketing and communication — language.
GPT-3 is a language model powered by a neural network. Language models predict the likelihood of a sentence existing in the world, and with 175 billion parameters, GPT-3 is the largest language model ever created.
Here’s what Dale Markowitz, an Applied AI Engineer at Google had to say:
But here’s the really magical part. As a result of its humongous size, GPT-3 can do what no other model can do (well): perform specific tasks without any special tuning. You can ask GPT-3 to be a translator, a programmer, a poet, or a famous author, and it can do it with its user (you) providing fewer than 10 training examples. Damn.
In other words, GPT-3 specifically creates content. Meanwhile, a design studio in Russia passed off an AI designer as human for more than a year, and no one caught on.
For now, OpenAI wants outside developers to help it explore what GPT-3 can do, but it plans to turn the tool into a commercial product later this year, offering businesses a paid-for subscription to the AI via the cloud.
This is all still early stage, but I think these developments clearly demonstrate that we're dealing with serious technological change here.
And instead of being afraid of the inevitable, we need to increasingly augment ourselves and our businesses with advanced technology — while creating a human brand that allows us to do what we do best.
The Tangible Brand
What do I mean by a human brand? Some brands seem to sparkle with a three-dimensionality that is inherently attractive. They’re more than brands — they almost feel like people.
Information Wants to be More
Creating insights with your content instead of simply relaying information is an important lesson for anybody interested in digital marketing. I'd take it a step farther and suggest that your prospects want advice, not information.
Grade A Organic
Remember organic social media traffic? Those were the good ol' days. If your prospects are on LinkedIn, it's still possible to get that free traffic — if you've got a plan.
Rules of Reinvention
“The fact that 92% of U.S. small businesses have reinvented themselves during the pandemic says a whole lot about this bunch. Small business owners are scrappy go-getters with no quit in them.”
That's it for this time. We're getting ready to bring back the podcast for a brand new season, so stay tuned. Until then, get outside and get away from it all (meaning people)!
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