Hey there, and welcome to this week's Unemployable newsletter!
On the radio show, we've got two epic interviews. One with Austin Kleon on the true nature of creativity, and a revealing conversation with Rand Fishkin, founder of SaaS company Moz.
For those of you who joined us earlier this week for the email workshop … wasn't that great? I loved all the interaction and questions. Must do more of these.
If you registered for the workshop and couldn't attend live, you've already received a link to the the replay. If you didn't get it (or you didn't register), you can watch it here.
Keep going –
Steal Like an Entrepreneur, with Austin Kleon
In this episode, you’ll discover how to increase your creativity the smart way. You’ll hear how entrepreneurs ranging from Henry Ford to Steve Jobs achieved immense innovation by borrowing ideas from others … and being quite candid about it.
What Real Entrepreneurism Looks Like, with Rand Fishkin of Moz
Today we’re talking with Rand Fishkin, founder and Wizard of Moz. Confident, successful, and the person you want to be like some day … right? Well, yes. But what you’ll hear is not some tale of a superman that you couldn’t possibly emulate.
Sleep When You're Dead?
A lot of entrepreneurs brag about not sleeping, telling their audiences about their 16-hour days, and making it sound like hustle-at-all-costs is the way ahead. This message is one of the most harmful in all of business. Sustained exhaustion is not a rite of passage. It’s a mark of stupidity.
Here are the most important things to consider if you have never created a Facebook advertising campaign before.
Spam Me, Please
I get a lot of unsolicited email. Some of it is just fine … even great. But most of it is garbage. If you're going to cold email someone, make sure you fall in the first category.
You're So Physical
When you sell digital stuff, fulfillment is online, and it's just a seamless part of the purchase process. With physical stuff, making sure shipping is done correctly and affordably is a huge additional consideration. Note: That's why I sell digital stuff.
Operate Without Investors
What powers a successful, bootstrapped company? How has this particular team been able to continue growing without the financial support of outside parties?
With the widespread adoption of knowledge bases, online communities, and Q&A sites, consumers can easily find their own answers, any time, anywhere. What does this shift to self-service mean?
Credit When Credit Is Due
If you’re like many new small business owners, you might not realize how important your personal credit is to getting a small business loan. Learn why good personal credit is so important to future business credit — and how to polish yours.
Don't Tell, Or Else
Generally speaking, nondisclosure agreements are contracts in which a party (normally an employee) promises to protect the confidentiality of a secret that is disclosed to him or her during the course of their employment, or during another business transaction.
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