It’s no secret that the good ol’ days of free social media traffic are mostly gone (unless you get really lucky). Unfortunately, luck is not exactly an ROI endeavour, which means we need to get good at advertising that makes us more money than it costs us.
And unlike all the self-proclaimed gurus you see promising the answers, let’s go instead with a guy who has been obsessively studying the space for over 15 years — Perry Marshall. We cover both pay-per-click and social advertising on this week’s episode of Unemployable.
In other news, people keep asking me what I’m planning on doing next over at my other side project, Further. The answer is we’re building an ecommerce store, which is new territory for me.
Over at Foundr, they’re focusing on eCommerce this month, so you’ll want to grab this free quickstart guide if you’re interested. Also, a person I started paying attention to earlier this year is Gretta Rose van Riel, who is amazingly on her third 7-figure eCommerce company. You can get a free video lesson from her, plus her influencer marketing guide, here.
Until next week …
Keep going –
unemployable: podcast
Perry Marshall on Smarter Online Advertising
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unemployable: tools
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unemployable: content
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I Post, Therefore I Am (Please Follow Me) (Text)
Doing killer work is no longer the only barometer of success, not if we want our stuff to be seen. We are now all judged by the clicks we receive. By our Google rankings, hearts and wows, thumbs up and shares. Mike Sager considers the question: How the heck does a creative cope with this new reality?
The Current State of Search, Social, and the Open Web in 2017 (Audio)
Search and social marketing are a cornerstone of online marketing. But as the open web changes with the growth of Google, Facebook and Amazon, how should online marketers react? Tune in to hear an interview with Rob Garner, the author of Search & Social, to discuss the future of search, social and the open web.
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