I'm back home from Bhutan, and we've made it past the Thanksgiving holiday … so that can mean only one thing:
It's time to start recording episodes for the new season of the podcast!
We learned a lot last season as we took things in the direction of 7-Figure Small. The coming 2020 season will carry on with that theme in a big way, while still providing plenty of tips for freelancers and early-stage solepreneurs.
Plus, we plan to create some high-impact educational resources for you. Ones that help you build the business you have, and build a powerful asset for the future.
More details in the coming weeks, but don't forget about what we've got this week, in this very issue of the Unemployable newsletter.
Scroll down for content marketing mistakes to avoid, how to stop letting people “pick your brain” for free, getting your retirement game going strong, and the definitive guide to SEO for 2020. Let's close out the year strong!
Keep going –
Freelancers and solopreneurs use ConvertKit for email marketing because it's tailored to creative people. Now it's time to unlock the software's full marketing automation power and understand the strategies that turn email into money with the Mastering ConvertKit course. Highly recommended!
unemployable: curated by kat
The Definitive Guide to SEO in 2020 | Backlinko
Looking to get a jump start on your SEO efforts for 2020? This excellent guide from the Backlinko blog will help you do just that. I love how Backlinko's posts are written — every sentence earning its keep — and this one is no exception.
The 5 Common Mistakes Every Content Marketer Should Know | Content Marketing Institute
“Fluffy writing robs your content of its power and impact. Plus, fluffy writing often panders to the audience, which is off the mark for its intelligence level.”
Hey, Can I Pick Your Brain? Stop Giving Your Ideas Away for Free | FreshBooks Blog
We've all been there. And while it's usually well-intentioned, you've poured tons of time into honing your skills and building your business, so why shouldn't you benefit from that?
Retirement Savings for the Self-Employed | Kiplinger
As traditional pensions have disappeared, many employees expect to rely heavily on a 401(k) as their primary source of income in retirement. Those of us who are self-employed are on their own when it comes to saving for retirement, but there are quality options.
What Happens When You Stop Hiding From Yourself? | Flying Solo
“Then the question presented itself … what is it that I fear most when I travel alone? I realized quite quickly it was my own company. Why does it feel so awkward to book a table for one? Does the discomfort lie in worrying about what others will think when they see us sitting alone?”
How to Motivate People to Buy | Copyblogger
When it comes to getting someone to buy, you’re definitely invoking emotion — and when you understand emotional response in terms of motivation rather than feelings, you’ll have a better idea of how to craft your copy.
The Freelancer’s Guide to Health Insurance | Freelancers Union
The holidays are heeeeere! That means holiday parties, wrapping up 2019 client projects, and making sure you have the right health insurance while the enrollment window is open. If you aren't sure what coverage to choose or are in the market for a new plan, this guide will help.
Let me know what you think about this week’s roundup on Twitter or email me at firstname.lastname@example.org! Also, be sure to tune in to the latest episode of the Unemployable podcast.
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