At the heart of any successful small business is a creative human being.
And it’s important that we remember to put our very human voice out there to connect with our preferred clients and customers.
And yet, when it comes to writing copy or content, we often stiffen up. Being an authentic human being should be the most natural thing ever — so why does it often feel so unnatural when we try?
Plus, authenticity is determined by the audience, not by whatever pops in your head to say. And that means that communicating in a relatable way takes a lot of listening, and then mirroring back to your audience the language and tone they prefer.
In this week's episode of Unemployable, we’re joined by copywriter Nick Usborne, who specializes in “conversational copy.” Tune in to hear some of Nick’s favorite methods for creating engaging messages that catch and hold attention, while inching people ever closer to doing business with you.
Plus, if you're staring wistfully out at the summer sun while you work, get out there! Kat shares some solid ideas for mixing up your work routine this summer.
Keep going –
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unemployable: curated by kat
Lifestyle and Business Habits of Happy Freelancers | Freelancers Union
This article serves as a great reminder, especially now with summer in full swing, to make sure you’re taking care of yourself and using your time wisely. You know, so you can actually enjoy your life and the warmer weather.
Consumers Are Becoming Wise to Your Nudge | Behavioral Scientist
“Marketers should design nudges with more than the transaction in mind, not only because it is ethical or because they will be more effective over time but also because they bear responsibility toward the practitioner community as a whole.”
Struggling to find the root cause of your SEO woes? The Wayback Machine can help you identify the issue thanks to its meticulously cataloged record of over 362 billion webpages. Yes, you can probably still find that cringe-worthy website you made years and years ago.
7 Tools to Optimize Your Old Content for New Conversions | Content Marketing Institute
Need to refresh your content but you aren’t sure where to start? These tools can make your efforts more manageable, and more strategic.
Let me know what you think about this week’s roundup on Twitter or email me at firstname.lastname@example.org! Also, be sure to tune in to the latest episode of the Unemployable podcast.
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