The whole reason I started doing what we now call “content marketing” back in 1998 was because there was no way I was doing what others considered “sales” at the time.
You know … cold calling, door knocking, networking events, etc. Not me, not ever.
So instead, I created content that attracted people to me so they could reach out if they were interested. At that point, you often still have to get on the phone to close the deal, but the whole context is way more comfortable.
If you're a freelancer, this is how you land new clients. And if you're an entrepreneur, you're having crucial conversations about sponsorships, partnerships, and business development.
Here's how to close like a pro:
Keep going –
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unemployable: curated by kat
How Not to Email Journalists: The 10 Biggest Pitch Mistakes | Marketing Profs
Trying to pitch journalists but not having any luck? Make sure you're not making one (or more) of these ten pitching mistakes.
Is Your Business Idea Good? Here's How to Find Out | Entrepreneur
Is my business idea a good fit for the market? Well, at least you're asking the question. Because it's not asked enough from the beginning of the process, and that's why so many ideas fail.
Transitioning from the last article, here are the sobering stats. Every year, 30,000 new products are introduced to the market. And every year, 28,500 of them, or 95 percent, fail to make the cut. Here's more advice on how to make that cut.
You spend tons of time creating content to provide value to your readers and prospective clients. But is your content connecting with your audience? Stefanie Flaxman dives into the five content optimization mistakes you'll wish you realized—and fixed—a long time ago.
Every business comes with its own unique set of challenges. But some problems are more complicated—or hard to figure out—than others. Could ‘Systems Thinking' be the solution to your most significant business obstacles?
Let me know what you think about this week’s roundup on Twitter or email me at email@example.com!
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