Hey there Unemployable people, welcome to this week's top hand-picked resources for ambitious freelancers and creative entrepreneurs.
On the radio show, we've got a fascinating conversation with Hugh MacLeod — an artist who makes a living by selling cartoons, and doing everything the “wrong” way when it comes to the art business. Great lessons for anyone making a living thanks to their creativity.
Speaking of creativity, I found this interesting article that covers a lot of what we've talked about before — the coming upheaval in the world of work thanks to machine automation. It's people like you who will fare the best, and I thought this snippet from the piece was particularly relevant:
Entrepreneurship: Automation will change everything about how we conduct business today, and entrepreneurship will quickly take center stage. Building a product and getting it manufactured at scale, marketed and sold will be the job of one entrepreneur (rather than an entire company).
The company of one, eh? You may have heard me talk about that a time or two. 🙂
Check out the entire article for more:
Keep going –
Creatively Breaking the Rules of the Art Business, with Hugh MacLeod
Beyond his art, some of the most creative things Hugh MacLeod has done have been in the realm of marketing and business models. Yes, those are creative acts as well, and as you’ll hear, it’s MacLeod’s refusal to play by established rules and protocols that has led in large part to his amazing success.
You're the Boss
Depending on your expertise, you’re in a great position to hire yourself to build a new product. What's stopping you? You're the boss, after all.
The 4 A Content Strategy
These 4 types of content form the essential parts of a smart online marketing strategy. They come from a course I taught for freelance writers, but you can download an ebook that covers each aspect in detail for free.
Once again, Facebook is changing how it organizes the News Feed. The social network is putting greater emphasis on engagement time, or how long people tend to spend on a given post.
If you want to build a software business, there are a lot of advantages to the world of WordPress plugins. To begin with, you have a built-in audience of committed users. That audience is massive — around a quarter of the planet’s websites use WordPress. And that number is growing every day.
Connect for Checks
I believe it was Seth Godin who, a few years ago, coined the term “connection economy.” The idea is that value is generated by making connections, rather than pumping widgets out of the tail end of an assembly line.
At Your Service
The hard truth is that great customer support doesn’t mean the same thing to everybody, and it won’t be the same thing for every business. But we do have some real, data-backed insights on what customers actually consider good support.
Go with the Flow
In order for your business to operate, you need money in the bank to pay your employees, purchase inventory or raw materials, and cover all your other operating costs. To do this, you use either working capital that’s been invested in your business or the money you’ve received from sales and receivables.
There is actually a lot you can do to ensure that you handle the dissolution of a business partnership with grace. It starts with the beginning of the relationship. Here are five pointers, inspired by advice to entrepreneurs from small business lawyers.
Please rate/review the Unemployable podcast on iTunes, and forward the Unemployable newsletter to a friend or colleague … thank you!