Greetings, Unemployable people! Hope things are well where you’re at.
Today’s marketing article reveals the likely reasons that you’re undervaluing your work and not charging enough. And yes, pricing is a marketing function — it positions you in the marketplace and in the minds of your prospective clients.
What story are you telling about yourself by the way you price?
To complement that piece, let’s also revisit a popular episode of the podcast from season one. Brennan Dunn reveals how to effectively raise your prices, and also shares his strategy for always getting paid on time.
Hey … if you have a moment, please leave a review of the show over at iTunes. Much appreciated!
Keep going –
Unemployable Classic: Paid in Full – How to Charge More and Collect On Time
In this episode I chat with Brennan Dunn about how to get paid faster, get paid more reliably, and never need to worry about whether or not that invoice you sent out will arrive before the rent is due.
Be a Producer
The assistant can’t do the work without a star. The star needs to be chosen by the director. And the director needs a producer. But the producer–the producer gets to decide.
The Price is Wrong
If you’re an independent worker, your mind-set around pricing may matter more than market research. Worried you don’t yet measure up to all those other “experts” in your field, you’ll be more likely to reduce your price in order to match that mind-set—thereby confirming it.
Work that Phone
While iPhone users tend to have an “Android stigma”, one thing is certain, pretty much everyone uses Google’s apps in some way or another. Recently Google continued to narrow the smartphone divide between Android and iOS users by releasing an incredibly user-friendly, iOS-only keyboard: Gboard.
Means of Production
Information architecture is the practice of deciding how to arrange something to support a specific intention, and we can use it to consciously position our products better, and improve the customer experience.
Having a solid foundation of smooth operating practices underlying your company can make it much easier to run. Here’s an evergreen piece from a couple of years ago with quick tips.
Check it Twice …
It’s hard to stay on top of your customer support game all the time – it can get stressful, chaotic and crazy. This checklist is a way to ensure that you’re always doing your best with every customer support ticket.
Angels and Devils
So, you’ve decided to raise money. This list of 50 things to be prepared to answer is useful in the “Don’t get caught off guard” department.
Every contract you end up signing is more than a matter of law, it’s a result of negotiation. How do you get the right deal if the other side is withholding information from you? Deception is thus one of the intangibles that negotiators have to prepare for and take steps to prevent.
Please rate/review the Unemployable podcast on iTunes, and share the Unemployable newsletter with a friend or colleague … thank you!