Video is the most popular form of online content. And YouTube is the world’s second largest search engine.
That said, a lot of us are more comfortable with creating text and audio content. Producing great video is generally more intensive work, and let’s face it … we can be a little self-conscious in front of the camera.
I consider Amy Schmittauer to be the closest thing to a natural in front of the camera. So it was fascinating to learn that she wasn’t always comfortable – in fact, she originally didn’t want to be in front of the camera at all!
Today Amy shares the keys to creating effective video content for marketing your business. And not one of the tips involves buying expensive gear.
The Show Notes
Three Keys to Effective Video Marketing
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Brian Clark: Hi, Everyone, it’s Brian Clark, founder and CEO of Rainmaker Digital, and this is Unemployable. Thank you for joining me, as always. Today, we're talking video.
It's no real mystery that video content is some of the most popular, probably the most popular format online. And yet, a lot of us aren't creating it. I know we aren't. We create a ton of content at Rainmaker Digital, mostly text over at Copyblogger, audio at Rainmaker.FM. We do our paid training and video, but we're not marketing with it.
And I suspect, despite my reluctance to get into video, that we're going to have to change that. So, this will be another one of those free consulting episodes of Unemployable where we all learn something from a smart expert on the topic.
The first person that came to mind when I started thinking about video is Amy Schmittauer. If you've ever seen her videos, she seems like a born natural. And I was really interested to hear her story, because I didn't know how she got started with video, if it was always an aspiration of hers, whatever.
It turns out that I got a very different story than I was expecting. And that's actually kind of encouraging. So, let's just dive right into it.
Amy, how are you? It's been a while since I saw you. It's interesting, because I met you a year and a half ago at Content Marketing World, and you were sitting with that scoundrel, Chris Ducker.
Amy Schmittauer: The one and only.
Brian Clark: And I completely let you off the hook on that. No guilt by association. No, we love Chris, but he is a scoundrel and he's proud of it.
Amy Schmittauer: He is, and he's made up for it, I think, in a lot of ways. But gosh, he's a great guy. That was a fun time, that little event there in Cleveland. You were in my state.
Brian Clark: Yeah, that was the speaker's party, I think.
Amy Schmittauer: I don't remember what it was. I just kind of snuck in to be honest.
Brian Clark: You were sitting at the bar, so we'll let you off the hook for that too. But how are things going?
Amy Schmittauer: Really good, really good. Just kicking off 2016 the only way I know how. Lots of video content and I'm getting a lot of awesome events on the calendar once again to speak. So, it's been all good things.
Brian Clark: I admittedly do not do video marketing, I don't do YouTube, I don't do Periscope. I barely know what Blab is. I always let my friends blaze those trails and then eventually, I'll follow along. I don't know that I have a face made for radio, but I definitely have the temperament for it. Because I'm like, “I didn't get into this Internet thing to take a shower or wear pants or any of that kind of thing.”
Amy Schmittauer: It's so understandable.
Brian Clark: So, we're going to do one of our “Let's get free consulting” from Brian's guest about video marketing.
Amy Schmittauer: Those are the best kind of interviews.
What Is Your Background?
Brian Clark: Yeah, absolutely. I think so. But first, I really want to hear about how Amy got started and got to this point. I saw on Twitter that you're celebrating your fifth year with your current business. I mean, that's awesome.
Congratulations to begin with, but take us back a little bit kind of the beginning of your career and how we got here.
Amy Schmittauer: Sure. It's been five years since I took that major leap. It was early 2011, when I said it was my five-year anniversary, it was the five-year anniversary of Savvy Sexy Social. The first ever episode actually came out, it would have been yesterday five years ago.
So, that was exciting, because that was the platform that I launched in order to do this thing. But I'd actually been building the business for about a year and a half prior to that on the side of my full-time gig. The life plan that I had made for myself — going to school for political science, I was working for a law firm in a lobbying policy, fundraising and all that kind of fun stuff.
That's honestly where I was when this all happened. I don't know how it just came to be, but I discovered marketing, because I was creating YouTube content for fun, just sharing my experiences. I loved the editing process, as sophisticated as it was for me, which it was not. It was like Windows Movie Maker on my PC at home, desktop.
But I still really liked it and it was something that I was just doing for fun. When you're building a community on YouTube without even knowing it, you still learn a lot about how people think and why they're watching your content when all you're doing is making a trip to Target look interesting. And so, honestly, that's how it worked out.
By building my own little community online, I learned a lot about social media — those early stages and how it was actually going to be applicable to brands, all kinds of brands. And that's where it came from.
I started really getting self-educated on that and eventually started working for brands, doing social media execution. And any content marketing I could get somebody to do, I was trying to help with. But mostly, it was like, “Will you tweet for us?”
That was really the side biz until early 2011, when it was finally time to take that leap.
Brian Clark: It's interesting how many people in this industry’s last job was at a law firm. I mean, there are so many former attorneys, and then even you've got that experience as well. I couldn’t comment on why that is, but…
Amy Schmittauer: Yeah, I know, I guess you can just sort of decide whatever you want from that.
Brian Clark: Okay, that's interesting. So, it was really, you wanted to make video. This was a personal project for you at the very beginning. You got on YouTube, you taught yourself editing.
By the way, I love the edit that you do in your videos, because that's one of my fears, which is the static image. We've been trained by television, especially the MTV era forward, with these quick cuts. It's almost like our brain gets bored if you just look at a head shot up from a webcam. Editing is really important, so I definitely want to talk about that.
How Did You Get Started?
Brian Clark: Did you just look at YouTube one day and say, “Hey, no one can stop me from broadcasting whatever I want, so I'm going to do it.”
Amy Schmittauer: It was not that at all. And I know this sounds kind of crazy.
I've been on YouTube since 2008. The reason that I went there was simply because the first video I ever made was just a compilation of congratulation clips that I had recorded on my little digital camera, which was just a normal camera that you would take on vacation back in those days, and there was a video option. I just started recording people and I stitched together a little video for my girlfriend who was getting married, and it was played at the rehearsal dinner or whatever.
But I wanted to share it once the rehearsal dinner was over. So I just thought, “Okay, where can we put this?” And I'm looking online, I'm like, “Okay, I guess I'm going to upload it to this YouTube thing.” So, I did that and it immediately was not accepted, because I was playing a copywritten music track behind it. But it still sort of helped me dive into, “Okay, what is YouTube?” And I just got inspired by a lot of people on there that were livecasting, and that's just how I ended up diving further into it.
I wasn't excited about getting in front of the camera. Although you may not believe me, Brian, I am not an extrovert. I was recording other people and editing it together and making projects and that was fun, so I could put my friends in front of the camera and make something cool out of it. But eventually, yeah, everybody else gets bored of it. And when you don't have anything to edit, then you just kind of have to get on camera.
So, that's how it really all came to be. YouTube just happened to be in the right place at the right time. So, you're welcome, YouTube.
Brian Clark: That's so interesting, because it's a recurring theme that we don't really follow our passion. We find it, we do stuff and then we're like, “Oh.” And so many people need to learn that, because they're just sitting there going, “Well, how am I going to make a living with my passion for naked mole rats?” No, it's just not going to work out. But you can find it if you actually do stuff.
How to Get Comfortable in Front of the Camera
Brian Clark: It's fascinating to me that you weren't initially feeling comfortable in front of the camera, because my perception of you is someone who's incredibly comfortable in front of the camera. Now, is that really just the effect of five years of work?
Amy Schmittauer: Yeah, more than that even. Practicing in front of the camera has actually done more for me than even just video. I have a podcast because of how much I've been practicing in front of video. I'm a public speaker because of how I've practiced in front of video.
Just giving yourself the opportunity to get better at something by just doing it endless amounts of times, and sharing it with the world, and seeing what they think about it, and not being afraid of those first few projects that are probably not going to be something you're showing off years to come, but certainly help you get over those early stages of just being afraid of the whole thing — it's very important. It's extremely important, because the experience is the only opportunity that you're going to have to really get your stuff together and execute at a level that you can eventually be proud of.
You know what? I look at videos I did a couple of weeks ago and I'm like, “Eh, that's not that good.”
Brian Clark: That’s why I don't listen to my own podcast. Every time I do them, I’m like, “Oh, you could do much better than that.”
Amy Schmittauer: Right, but it's like you get into a rhythm. You're doing pretty darn good. Unfortunately, sometimes I do get a little comfortable, because video is still something that so many people are not doing when they very well could be. It's so accessible. And so, what I'm doing with my professional camera and editing and all that is still far and away what anyone's even thinking about.
If you just picked up a smart phone and started using video, I'd be proud of you at this point.
What Is the Market for Video?
Brian Clark: Yeah, and let's face it, I'm not doing video, but I'm not naive. I mean, this is the format that, again, most people want. Online video is massive, online podcasting has exploded as well. Even though my background is in text, you cannot ignore the fact that the portability of audio and the consumption preferences of a large group of people who don't enjoy reading — that's too much not to pay attention to.
Let's talk to the people listening about what's out there in terms of opportunity for video, given what you just said. That it still is incredibly accessible. The technology is getting better while coming down in price so that you can produce this really quality video.
What's the market out there? What are you seeing as the opportunity when you go whether to a brand or a personal brand? What's your pitch to say, “You should be doing video”?
Amy Schmittauer: It's so easy. When you look at the fact that YouTube is the number two search engine on the planet only to adopted mommy Google, then it's pretty compelling to be doing video in the first place for that metric alone. Even if you don't even choose YouTube. Because that basically is saying to us that there are some visual learners out there that we cannot avoid.
Let's just call it 50%. If 50% of the world loves to read and loves to read a tutorial, then the other 50% are definitely going somewhere where they can look, see, understand it with multiple senses and really hear what they need to do.
So, this is a big reason for video, because no matter what the content is — maybe it's not tutorial, although tutorial is of course very popular on YouTube, it can be anything. It can be entertainment as well. You really need to understand that the vast majority of the people that you’re probably trying to gear your content toward are going to like it more when they can see it. And they really feel like they're living vicariously through it.
That is why YouTube has worked and continues to work for so long, even in the simplest thing as a cat video, is because you're able to easily live vicariously through that moment.
Brian Clark: Yeah, that's a great point about connection, because writers work really hard to establish what's called “voice,” even though there is no voice. But it's the voice that they hear in their head when they're reading your words and you want that to represent you in the best possible light.
Then, of course, we move to audio where it really is your voice and it's right inside someone's head. And that's much more intimate, because instead of the voice they imagine in their head, it actually is you.
And then you add this visual element and the entire dynamic of your likability, for lack of a better word, is right there. You’re not going to connect with everyone necessarily, but you connect really strongly, I would imagine.
Amy Schmittauer: Absolutely.
Do You Struggle with Your Appearance Being Internet Accessible?
Brian Clark: I don’t know, I think people just have, I don't know that it's a fear, but exposing your appearance on the Internet sounds like a dangerous thing, I guess, for some people. I mean, do you have any issues with that whatsoever?
Amy Schmittauer: I don't. Honestly, again, that comes from practice. I mean, what you said earlier, it's perceived that I'm comfortable on camera. My mom's only just now coming to terms with it after five years, because she can't find any pictures of me as a kid, because I've never been that way on camera.
But when you start to think of the “whys” behind this whole thing — “Why does somebody want to see you on camera?” — you start to be less self-conscious and more understanding of your end user. The reality is just that personal connection, it's astronomical. It's going to get the point across so much more quickly than if you're trying to dance around this idea that there's a human being behind it.
I think the toughest thing about the conversation of personal branding right now is that people are saying, “If there is going to be a personal brand here, who is that personal brand?” said the big brand, that's like, “There's a bunch of us, the CEO's not going to do it.” You know, “Who's going to do it, because we need that person that's going to be so compelling and bring that personal connection, so that people will feel like they're not talking to a logo. They're talking to a person, and that person that's in a company.”
We even see that now on Twitter, where people from brands, when they're replying or they're posting, will sign off with their own initials, because they make it feel more personal. This idea of personality, even within a bigger brand and maybe not just a one-woman brand like mine, is still so, so important.
It's easy to be a little bit rocked by this idea of being a person on camera, but when you understand that it's because that's really what the end user needs in order for this transaction to be the fullest potential that it could be, then that's a good reason to get on camera and get your point across.
Where Do You Start?
Brian Clark: Yeah, excellent, okay. So, we've got a bunch of people like you. They are the solo brand, they are the business, or it's a very small company. So, the issue of “Who are we sticking in front of the camera?” — it’s like “Not it” or whatever. But there's a small group of people that could take that role.
Where do they start? Is it with purchasing the correct camera technology? Is it getting your shtick down, for lack of a better word? Like the presentation – I'm always reminded of how boring Gary Vee was at the beginning of his wine show until he became not only Gary, but he became an exaggerated version of Gary that we know and love today, and that show took off.
Is that where you start before you start thinking about gear and editing?
Amy Schmittauer: I'm glad that you brought up all those things, because they're all important. Gear tends to be the conversation people want to have before they're ready to talk about personality, and personality is really the biggest issue.
But even before that becomes an issue, you're not going to get on camera and just be a personality. Gary knew that he had content, because he was going to talk about wine. You've got to have content first. We're not just going to stick you on camera and say, “Hey, do something cool and hopefully it's going to work out.”
I think the first step is that, again, make sure that you understand the “why.” If you actually start to do the research around what kind of content you're trying to get in front of your audience and what they're searching for, what they're looking for, what they want to know, what are the questions that you're getting, what are the inquiries that you're getting? What is that FAQ list that could potentially be a number of videos?
Knowing the content first is extremely important, because that's going to be your best opportunity to be yourself once you're on camera.
Once Gary got past the fact that there was a camera there, and that's just a fact of life now, it was more about how much he knew about the wine and less about thinking about how he was going to talk about the wine. He knows about the wine. Period. End of story. So, just talk about it, and talk to that camera no matter what it is. It can be the size of a smartphone or it can be much bigger than that.
But when you look at the lens, you know your content so well that you can look at it like it's a human being. Because if you don't do that, your content will never get better. Until you look at the camera like it's a person, it's never going to get better. That's just the bottom line.
That's the only reason why I'm good at what I do. Because I looked past the fact that I was talking to a camera and I said, “The other side of that camera is a person, and if I don't tell them what I know, what I know they're asking me for, and I don't do it in the way that they want it, then this is all for naught.”
So, that's really the biggest thing. You need to know your content and you need to be able to deliver it just like you would in a normal conversation, because that is the video that's going to do the best for you.
Brian Clark: I knew I liked you. So, video content marketing is still content marketing.
The fundamentals are: you start with them. Who are you talking to? What do they need to know? What are their problems? What are their desires?
That just makes so much sense. It almost sounds ridiculous to say it, and yet, I think some people, once you put a camera in front of them, they lose their minds for some reason because they become self-conscious.
Amy Schmittauer: Yeah. It's an easy feeling though, because how ridiculous is it? I'm talking to a device, like, “Why am I talking to a device? If I wasn’t introverted enough, now I'm talking to a machine.” That sounds so silly.
But it is what it is. It's just the vehicle. It's the vehicle for the message. I might have more stage fright writing something than I would in front of a camera, because I just have less practice, and I don't feel that I am truly myself when I sit down to write.
This is actually a problem I'm having right now writing my first book. I got 10,000 words in, but I felt like I was sitting there and I was somebody else, because it's not the medium that I know best.
So, think about that. That's a huge deal. This is going to be my first book. This is the big speakers business card that I have to have. And I'm going to sit down and write something that's not truly me. This is why I tell people, “Here's what you don't want to do: your first video isn't the day when you guys are like, ‘Well, you guys, we need a video for the front page of our website or we need a video for the About page.’”
Those are the two most busy pages of your website and your first video ever is going to be on the front page? I don't think that's a good idea.
You've got to get the content, you've got to get it out there and you've got to practice so that this stuff that's really going to be cornerstone content for you in the long run is better for it.
Brian Clark: Yeah, that's so interesting to hear you say that. Because my perspective, of course, is just the reverse. I was much more comfortable writing and did for quite a long time. I actually feel like I need to get back a little bit more to writing, because I'm so busy and yet, I'm so embracing audio.
And to me, that's my growth path. I'm growing beyond where I was comfortable, and we all have to do that. You're doing it in the exact opposite. I'm afraid of video, you love video, and now you're writing a book.
Everyone has their own path that they have to keep moving in the right direction. And I love the fact that you said you're just talking to a machine, because you don't have to do anything with that video if you don't like it. What are you afraid of? Just delete it, do it again.
Amy Schmittauer: Exactly. It's funny, because I often say that. Most people will say like, “Okay, she says I’ve just got to publish, I’ve just got to publish.” Okay, great. And then your first video ever is a Facebook ad. And it's like, “Whoa, probably not the best.”
So, it's important to hit publish, but if your first video ever is just that bad, that's fine. Just promise yourself you're not going to give up after that one. And if you're so sure it's terrible, then don't even watch it back.
Because what I mostly get concerned about is people saying, “Okay, I'm going to do the one video, and then I'm going to watch it and I'm going to learn from myself and I'm going to go from there.” And then they watch it and they're like, “I'm never doing that again.” It's like, “I don't want that to happen.”
But I do want you to give yourself a little bit more credit. Give yourself some practice. Look at the lens and talk and get used to it, and really picture that person.
The other big thing here is knowing who that person is. It's so easy for us to just say, “Know your audience, know your audience.” That's so sexy, right?
But you should really know them. Give them a name, give them a hair color, whatever, and say, “I'm talking to Joe and this video is for Joe, because Joe would ask me this question and so I'm going to answer this question for Joe.”
Once you really get into that flow of it, it's going to be so much easier. Practice, practice, practice.
Brian Clark: Yeah, the whole concept of personas, avatars, whatever, it almost seems like just a marketing exercise.
But John Lee Dumas was on the show and he talks every episode to his guy. It's so important to have a more authentic delivery, I think. I mean, there is a listener here that I have in my mind that probably doesn't exist as an individual person, but it's close. And I used to be that person, which helps. So, we're not going to talk about gear at all, because that's a mistake.
Amy Schmittauer: Just use your smartphone.
Brian Clark: Yeah, let's start with your iPhone or whatever the case may be. I actually bought one of those little iPhone stands so you can prop it up.
Amy Schmittauer: Oh yeah, that's been so great too for the livestream movement and all this kind of stuff.
Just having a stand, just get it, just get acquainted with it, even if it's just to prop your phone up for a little bit and then use it as your tripod, because it's actually extremely useful. Think about how shaky phones are when you're trying to hold it and you're filming your first video. Don't even bother to make that a part of your process at the beginning, because you're going to be like, “Oh, it's too shaky. I can't publish it.”
So, even if you were that good, you're just going to disregard it. The tripods are great.
Is Livestreaming a Good Way to Start?
Brian Clark: So, is that what you advise? You gave the example of someone doing their first video and trying to make it into a Facebook ad. Oh my God, I mean, no way. I would never be able to pull that off.
But do you recommend that people start livestreaming as a way to practice, number one, and figure out a way to add value?
Because that's really what we're trying to accomplish here. Until you get that done, don't go buy some professional camera stand and lighting and all that kind of stuff.
Amy Schmittauer: Absolutely. What’s really funny about this is I had an attendee at my video content marketing workshop last year who was huge on Meerkat and had just come out. And he said, “I'm really interested in video, because this has been so great to me. But what's funny about livestream is that I can just do it and I'm really not nervous about it at all, but it's probably because I don't have to watch it back.”
The reality of that is it's still great practice, because you have a live audience there and you can watch it back. And I do recommend that you do, because if you can hold your own in a very raw and unedited moment like that, then you're really on a good track. Especially if you can deal with real-time comments at the same time.
I'm actually not even as good at livestream, because I just want to talk and I want to deliver content as quickly as possible. I have a harder time fielding comments at the same time, but it's a great way to practice. And it's actually quite an adventurous way to practice. Because if you're already struggling with this idea of talking to a device, you're not just talking to a device when you're livestreaming, because there is an audience there.
If you've got a couple of followers on Twitter and you pop on Periscope, there's a good chance someone's going to jump in there and watch. So, it is great practice and I do encourage it. I think it's a great idea, but it certainly is more adventurous than turning on your own camera.
Brian Clark: Yeah, it's interesting, because I feel better improvising. Back in law, when you present to a panel of judges, if they don't ask questions, you're basically delivering a prepared presentation. If you have what's called a hot panel, they're going to interrupt you and ask questions, which drove some lawyers crazy. But I love that, because the only way to give a great presentation is either to practice a whole lot or, I guess, be just a natural talent.
Do You Use a Script?
Brian Clark: When you do, your more — I don't want to say “scripted,” because I don't know if they're scripted — but when you do your videos and you get up there and you're delivering the message that you want, are you working from a script, an outline or how do you do that?
Amy Schmittauer: I cannot work from a script. I think it's important to have bullet points no matter what, especially in my format. I'm very fortunate that I have decided to do so much editing that I can kind of go on a tangent for a little bit and then stop for a second, get my bearings, look at my points and say, “Okay, where did I go? What did I forget to say? I need to get back on track.”
Having the bullet points is really important. And I also do that for livestream as well. It gets so easy to just get on a livestream and just talk about nothing. And I really encourage people not to get on and do nothing on a livestream, even though it's very easy to do. Have a plan, have a set amount of time. But specifically, on video, use bullet points. Don't read a teleprompter. It's just not going to be ideal.
In the case of potentially an ad, I might advise otherwise. You should probably think about a script.
But the bottom line here is that if you're reading a script and you're talking to a camera at the same time, your eyes are never going to be in the lens consistently if they're looking off to read something or whatever the case may be. And it's not a huge deal, but people can tell. I mean, we know when someone's reading a script or reading a teleprompter.
The point of video is to be more personal. You really can't be more personal when you truly are reading from a piece of paper. So, that's what I worry about with scripts. Although I have known many video creators to not be able to talk to a camera fluidly and just cannot do it, but have become super successful on YouTube, because they used a script.
I just don't think it's sustainable. Honestly, I think it's just way too much time to spend on something like that. If you cannot talk about something in a normal conversation with someone, then you probably need a script. But you need a script for life then.
So, that's like a big thing. If you can have a conversation with a person about someone, you should be able to have that same conversation with a camera because it's the same thing. You're talking to that person, you're just delivering it in a different way.
Brian Clark: Yeah, if I had to summarize this advice, which is excellent, you've got to know what you're talking about, number one. You've got to get comfortable talking about it in front of a camera as if you're speaking to a human being. And the only way to do that is to keep doing it.
Then, number three, editing is where the magic happens. And I always forget that, because I'm trying to nail it in a take or whatever. But the editing is really where — and this is true at all levels of video production.
Really, there's a lot less to be afraid of when you realize that nothing is set in stone, but if you're livestreaming, you're right there. But still, big deal. I think the expectations of livestreaming are, yes, you better have something valuable to say. So, please plan in advance. But otherwise, I think the audience is much more forgiving.
Amy Schmittauer: Absolutely. That's what's really nice about YouTube is that editing is more acceptable, but therefore, it's almost too accepted, where if you kind of flub, it's like, “Well, why wouldn't you just cut that out?” Unless you're like the modern day Gary Vaynerchuk with the Ask Gary Vee and he integrates all of his mess ups into the editing and he thinks it's hilarious. I think you just have to figure out what's best for you.
But you're right, livestream audience is going to be more forgiving, because it's live and anything can happen live.
But when you are trying to compete for eyeballs in a YouTube or Facebook video, even for that matter any other kind of video, you've got to be so concise.
It doesn't even matter if the video is going to be longer than the average video. If you do not get to your point on a very regular and quick basis, it's not going to be one people are going to stick around for.
And audience retention is one of the biggest things that people need to think about with online video, which is why this sort of jump cut editing has become so accepted and so, so in practice.
Tell Us More About Your Book
Brian Clark: Yeah, that makes a lot of sense. Amy, thanks for your time. This is personally elucidating for me, so I hope the audience feels the same way. You mentioned your book. Tell us a little bit about it and when it's going to be out. No pressure.
Amy Schmittauer: Well, I’m still working on it. But thank you for all that credit. Of course, it's going to be a book about video content. So, some good advice for getting your start with YouTube and video content marketing if you wanted to do that to reach your audience. Later in 2016.
Brian Clark: All right, good luck with the writing. I know you will get through it.
Amy Schmittauer: Thank you.
Brian Clark: And we will look for that book. You have to come back on the show when the book’s out.
Amy Schmittauer: I’d love to.
Brian Clark: Maybe we'll talk more in depth on editing or something like that. We'll see. But I appreciate your time and thank you so much.
All right, Everyone, I hope you got as much out of this as I did. Eventually, I'm going to make the move to video right after I go jogging or something. See, that's the other thing. You've got to look healthy.
Amy Schmittauer: Oh yeah. Don't get me started on that.
Brian Clark: In addition to pants and combing your hair and all of these things.
Amy Schmittauer: I'm the one that has to put makeup on too, so don't even get me started. I’ve got to do hair, makeup, the whole thing.
Brian Clark: That's just a lot of extra work right there.
Amy Schmittauer: It’s the curse of HD video. If standard definition was still around, we'd be all right.
Brian Clark: All right, Everyone, take care and keep going. We'll talk again soon.