It’s no secret that I’m not a fan of Facebook when it comes to so-called “social media marketing.” I’m even less of a fan of those who think of it as a “website substitute.”
That said, Facebook groups are popular for their apparent ease of use. But is it a good idea to build a valuable business community on someone else’s property?
Today we’ll tackle that issue based on a listener question. Plus, I answer another question about the credible use of affiliate offers as both a revenue source and valuable market research, and discuss an online/offline hybrid marketing strategy for real estate agents.