We\'ve already debunked the notion that he or she with the most expertise wins the business.
And you know that it\'s your relationship with the audience that makes the difference when it comes to sales.
But that relationship can also become toxic. In other words, if the audience is leading you instead of the other way around, you\'re in trouble.
That doesn\'t mean you have to be perfect to lead. In fact, sharing your screw ups with your audience can actually make you more likable and authoritative.
Plus, the counterintuitive conversion tip that flies in the face of absolutist authority as practiced by amateurs. It\'s all included in this week\'s episode of 7-Figure Small.
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