One of the biggest reasons why businesses fail to grow, or just fail altogether, is a lack of strategy.
What often happens is this strategy vacuum gets filled with tactic after tactic as well-meaning but meandering entrepreneurs simply copy what they see working for others without thinking critically about whether it’s actually right for their objectives and audience.
A tactics-first approach might be able to provide a short-term burst of revenue, but it almost never leads to a truly sustainable business over the long term.
In this episode, Brian Clark lays out his strategy-first philosophy and describes the four components of a digital marketing blueprint that delivers long-term revenue results.
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