Marketing is simply, and literally, “bringing your products to market.” And sales is making the right offer to the right person.
And yet, research shows that “selling” immediately brings to mind negative word associations. It’s as if the world hadn’t dramatically changed since the release of Glengarry, Glen Ross.
But the world has changed, and it’s the prospect, not the salesperson, who has control. So, the simple secret to “selling” is something much more powerful – empathy.
I’m joined today by Marie Poulin, a coach who helps purpose-driven entrepreneurs bring their ideas to life in the digital space. Her advice can help any freelancer or creative entrepreneur who wants to grow the business without sacrificing the soul.