When you’re working with clients, the goal is to make great money doing great work for great clients. That’s totally doable, if you take the right steps.
And when we explore landing higher paying clients, finding your ideal client, value billing and tiered pricing, one crucial element keeps surfacing — the power of specialization to deliver the business and lifestyle you’re after.
It’s a simple thing to understand, but people still struggle with finding the right niche for themselves. So today we’re chatting with web agency owner Sara Dunn about her own journey and process. She went from generalist to specialist herself, and I think you’ll find our discussion useful for finding your perfect niche.