Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018.
The stats don’t lie. Every $1 spent on email marketing produces $44 in return, probably because 58% of adults wake up and immediately check their email (mostly on smartphones). And email remains 40 times better at converting people than Facebook and Twitter.
More interesting are the new breed of media companies that not only depend on email, they are email. Companies like theSkimm, Dave Pell’s NextDraft, and my own newsletter Further.
Today we’re chatting with Sam Parr of one of the best examples of an email-based media company — The Hustle. Aimed at unemployable types like you, Parr’s brainchild is also an example of how you might shift your thinking when it comes to audience building and client development.