We might not be fans of the term personal branding, but there’s definitely something there. Without a doubt, the combination of your personality and expertise can build a great business.
In fact, it’s getting to the point that a “personality” that connects with the crowd you want is required to gain traction online. But that doesn’t mean you need to become Donald Trump or some other bombastic caricature.
You just need to be brave enough to be you. That – plus a generous nature for sharing your expertise – can help you build a small, profitable business without the need for investors or huge financial risk.
And from there, you can grow as much as you desire, based on your income and lifestyle preferences. Join Chris Ducker and me for a lively chat about the beauty of bootstrapping, ending the tyranny of geography, and the sunny future for unemployable types.