Everyone discovers the power of content marketing in their own way. And ultimately, those who do it well take their own unique path from there.
As a film and television guy in Los Angeles, Peter Abraham focuses mainly on the visual and experiential side of content with Abraham content marketing studio. Which makes sense with his background, and he’s attracted clients such as Nike, Whole Foods, Red Bull, and ESPN.
But the way that content marketing became Peter’s “thing” is truly interesting. He produced the documentary I Am Trying to Break Your Heart, directed by Sam Jones. The goal was to make a piece of documentary art that also promoted Wilco’s album Yankee Hotel Foxtrot by capturing the recording process.
Little did he know when production started how interesting this particular story would get. I wrote about it here.
Tune in to hear that story from Peter’s unique perspective. Plus, lots more about content marketing that works.