Back when the Internet was young and dinosaurs roamed the earth, there was a new thing called pay-per-click advertising. And it wasn’t Google that invented it, although AdWords would come to rule the space.
I made a lot of money with PPC for my real estate business back then, especially while I waited for my SEO efforts to kick in. For every $1,000 I spent, I made $10,000 in revenue.
Then, in 2005, I stopped online advertising completely. That was right before the beginning of Copyblogger, and the incredible run of using the emerging social media to get massive traffic, which lead to links, which lead to steady search traffic.
Fast forward to 2017, and social media has become pay-to-play, and we’re right back to having to understand how to spend money to make money with online advertising. So it makes sense to consult with a guy who I was learning from way back in the day — Perry Marshall.
Tune in to hear how to make Google and Facebook advertising work for your business. And don’t miss the digression we go on into Bitcoin and blockchain technology, which resembles the opportunities that the early Internet presented.