Tara Gentile is a very smart entrepreneur who’s just published a short, affordable book on one of my favorite topics – listening. It's a critical skill for developing products and services. Once I

If you're familiar with the term “onboarding,” it’s likely in the context of software as a service (“SaaS”). It’s all the rage in the growth hacker world. The term actually originates from the

Your brand isn’t what you say it is ... it’s what your customers and clients say it is. That doesn’t mean you can’t influence the space you occupy in the minds of your intended audience, as long as

You may know Michael Port as the author of the small business classic Book Yourself Solid. But did you know that he was once a professional actor, with roles on Third Watch, Law and Order, and Sex and

When I started my first business in 1998, it turns out I did a lot of things right. It wasn’t until May of 1999 when I read a book called Permission Marketing that I realized what I was missing, which

In 1997, a young man quit his job to become a writer. In January 1998, an article he wrote entitled Free Agent Nation appeared in a young magazine called Fast Company, and a career was

Online courses are a great way to build a business. They’re also a great way to get better-qualified clients, or build an additional revenue stream by providing an alternative to your services. But

There are over 26 million companies in the United States with fewer than 20 employees. The vast majority of those businesses have fewer than five employees, and often only one. There are about to be

Everyone’s fixated on getting traffic, whether paid or organic. As if, somehow, this will unlock the door to a flood of new clients. Truth is, traffic should be the last thing on your mind. Sure, you

Most professional marketers don’t understand the FTC rules that apply to online marketing. So as a busy freelancer or small business owner, it’s certainly understandable if this isn’t on your radar.

We're all in the intellectual property business now. But as business people, how much do we enforce our rights when others infringe on them? Creative freelancers are thought of as service providers,

When we think about personal development in terms of our business, we’re thinking of continuing education, or professional development. Maybe it’s a leadership seminar, or some kind of motivational