In January 2003, Mike McDerment was running a small design firm when he finally snapped. He was using Microsoft Word to bill a client when he accidently saved over the invoice. It was at that point that Mike decided to build his own accounting software solution.
To keep the lights on, he moved into his parents’ basement for 3.5 years to save money, and completely revamped how he ran his design firm to the point where he only worked 19 days in one year — while generating over $200,000 to bootstrap the company that would become FreshBooks.
Mike’s ability to work so little and produce so much income had a lot to do with how he priced and positioned his services, something most small business owners struggle with. Tune in for tips and great resources that will put you on the path to charging what you’re really worth.