Brian Clark has a new writing project.
It’s called Longevity Gains, and it’s a weekly newsletter for businesses of all sizes looking to succeed in the longevity economy.
Given that savvy older adults already account for more than half of consumer spending, and will soon become the largest consumer segment of all, now is a good time to brush up on the best ways to communicate with this market.
In this episode, Brian explains his reasoning for launching Longevity Gains, the societal factors that are changing how older adults approach retirement, and how we are applying the Personal Enterprise Accelerator framework to the long-term strategy of this project.
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