I was in Austin last week speaking at a conference, and I had an interesting conversation with one of the other speakers. It’s a guy I’ve known for years on the web writing circuit.
He started off saying how he had always felt as if he’d missed out for not starting a high-powered “disruptive” startup, especially back during the initial dot-com era.
He came to realize, however, that he never actually wanted that. Now, he has a collection of profitable affiliate sites and online courses, plus paid speaking engagements — and most importantly, a happy life.
The question is, what’s wrong with that? Nothing at all in my opinion … it seems pretty smart to me. So, when the question of “lifestyle business” versus “big ambitious company” came up from an Unemployable listener, Robert and I decided to tackle it.
You’ll also hear about applying an audience-first model to the real estate industry, with a live example. Plus, we expand a bit on some of Michael Stelzner’s advice from our recent chat about the state of social media marketing in 2017, and how we’re testing a new approach on Twitter.