Freelancing is often the first step for many an entrepreneurial journey. It’s usually the case when someone realizes they’re the type who enjoys starting businesses more than anything else.
Laura Roeder is one of those types of people. She leapt out of the world of employment without a net, managing to land on her feet as a freelance designer. But it wasn’t long before she felt that she wanted a more expansive business model.
She quickly advanced from freelance design, to social media consulting, and then to online training. But Laura was just getting warmed up … her next project was the big one — the social media management software-as-a-service Edgar.