It’s been a year-and-a-half since I started Unemployable. And it’s just been recently that the show has started to take off.
Many assume because the Copyblogger audience is so large that the show would be massively popular from day one. That’s not the case though — a different format and a different topic does not automatically translate one audience into another.
For some reason, people have a hard time believing me on that. So today let’s talk to someone who has built a successful podcast completely from scratch — Jon Nastor of Hack the Entrepreneur.
Jon entered a crowded and competitive field with his podcast, and yet he’s managed to grow an audience that attracts lucrative sponsors. While there are plenty of other revenue opportunities for Jon to take advantage of, the sponsorships alone bring in enough to comfortably support the Nastor family.
The secret? Finding the gap in the market. Tune in to hear how Jon did it, and how you can do it for yourself. Plus, lots of insider info on how to attract sponsor relationships and price your ads.