When you’re starting a new business, it’s tempting to aim too big. Reach millions, and serve hundreds of thousands of customers.
That’s a nice idea, but in reality, often your efforts to reach everyone lead to diluting your message, influence, and impact. Worse, without a clearly defined audience, you may end up reaching very few people at all.
Jeff Goins thought he had to go big, and he succeeded. A few years ago, he launched a bestselling book, generated a million dollars in revenue for the first time, and acquired 17,500 customers for his online courses and programs.
What did he end up with, other than the money? A ton of stress and dissatisfaction.
Part of the problem was that Jeff didn’t really know the people he was serving. Worse, many of them hadn’t arrived at the solution they wanted through the mass education programs that he was selling.
So Jeff made a radical decision — he would work with only 100 people a year going forward. And he would still maintain his 7-figure revenue, except with higher profit margins due to lower overhead and a lot less stress.
Sound impossible? It’s not at all. In fact, serving a small well-defined group of people delivers more value to those people, and therefore can be more lucrative. And the non-monetary upside includes more influence and impact, and more professional satisfaction.
How many people do you need to work with to create the change (and the revenue) you want to make? Is it 10? 100? 1000? Listen in for guidance that may change the way you think about the people you choose to serve with your business.
- The 100-Person Rule: Why You Shouldn’t Try to Help Everyone
- Follow Jeff Goins on Twitter
- Follow Brian Clark on Twitter
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