Freelancers are the epitome of a company of one. That means you must be the self-reliant core that performs your craft while also running a viable business.
And yet any truly vibrant core is surrounded by support. Having high quality people around you leads to a better business and lifestyle.
Some of these people are the ones you rely on to perform tasks that you can’t or shouldn’t. For example, unless you’re a web designer, you shouldn’t be hacking away trying to build your website. The same is true for functions like legal, accounting, and business coaching.
And then there’s the people who send you new clients. These are your advocates, and they can take many forms, ranging from affiliates to those who simply talk you up when you aren’t even aware of it.
The question becomes, how do you attract these people? Is it about hustle and hype, or is it more about playing the long game and developing true relationships?
In this episode, Jay Clouse of Freelancing School joins us to talk through ways to attract the people you need to run your business, and the advocates that help you grow it.
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