Some get into creating products in order to build a digital empire. Others are just looking to add a little cash to the coffers to supplement existing income.
In Brett Kelly’s case, his first ebook was definitely a side hustle for some extra income. He had no idea at the time that his Evernote Essentials guide would sell over 60,000 copies and land him a job with the popular software startup.
Eventually though, it was time to move beyond the world of employment. Brett used the income from his book to take some time off and regroup a bit before launching his next digital product … which completely tanked.
But the story doesn’t end there. Listen in on how Brett learned to embrace the fundamentals of his expertise to rebound with another successful digital product.