The global economy is in bad shape right now. That is perhaps the understatement of the century.
In the span of eight weeks, it feels like there has been a tectonic shift, and no one knows with any certainty what the new “normal” is going to be whenever it mercifully arrives.
What we do know — because we learned it during the financial crisis of 2008, and in many examples prior — is that the businesses that will survive this economic turmoil, and possibly even thrive on the other side of it, are those that are able to adapt to the changing economic reality.
In other words: those with a defensible business model.
In this episode of 7-Figure Small, Brian Clark defines what a defensible model is, uses examples like AirBNB, Uber, and Amazon to illustrate it, and explains how it applies to building a 7-figure small business that is audience-first as opposed to product-first.
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