You constantly hear that listening and feedback are the keys to improving your marketing, your products, and your services. But are you listening selectively?
I’ve always found constructive criticism to be much more useful than praise. And even angry complaints can contain valuable feedback. Tuning out everything but the nice stuff is clearly a bad idea for your business.
Today, Jay Baer joins me to discuss the premise of his new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers. The book offers useful, actionable advice on how to succeed in the age of customer empowerment.
Naturally, we have to unpack what he means by “haters.” Does this mean feed the trolls? Entertain the entitled? Tune in to find out the answers to these questions, plus several interesting examples of how embracing complaints is a winning business strategy.