Content syndication involves republishing content that you’ve originally posted on your own site to other platforms. You’re hoping to maximize the leverage of each piece of content you create to achieve the widest distribution possible.
Is this a good idea? A few years ago, the answer would be no, mainly due to Google’s dislike of duplicate content.
These days, it can be an extremely smart tactic if executed properly. In this episode, we talk about the technical and strategic aspects of effective content syndication to enhance your marketing.
On the flip side, we talk about content syndication’s silly cousin – digital sharecropping. That’s where you post your content first and foremost on a platform you don’t own or control.
I give some recent and historical reasons why you should be wary of digital sharecropping, even if you see some big name “influencer” doing it. While ease of use and the magical word “free” might tempt you, remember this truism:
“If you’re not paying, you’re not the customer; you’re the product.”