Since the beginning of the web, the promise of business websites has been that they are like 24/7 salespeople. Prospects can find you at any time, get the information they need, and contact you for more.
And while it’s true that many significant fortunes have been made with content-rich sites that focus on the prospect’s informational needs, the promise still falls short. A real-world sales person can immediately adapt to the prospect’s questions, facial and body language cues, and lingering objections.
Websites can’t do that. But thanks to marketing automation and adaptive personalization, we’re getting a lot closer.
Personalization can be a confusing topic, and historically expensive. All that’s changing now, and today Brennen Dunn of Double Your Freelancing is here to lay it out for you.
Tune in to hear how to make your website into not only a great salesperson based on who’s visiting and what they need from you, but to also create an amazing customer experience prior to the purchase. This may be the most important thing for you to get a handle on in 2017.