It’s all about the data if the pundits are to be believed. The more you know about your customers and prospects, the better your business will do.
That last statement is certainly true. But data doesn’t equate to knowledge. And data certainly won’t just lay out the exact decision you should make when it comes to execution.
Intuition is one of the least understood aspects of entrepreneurism and marketing. Yes, research and the resulting data are how you make informed decisions — but you’ll still ultimately rely on your gut to make any significant move.
Bernadette Jiwa’s most recent book is entitled Hunch: Turn Your Everyday Insights Into The Next Big Thing. In it, she makes the case for the power of intuition, and how to further develop your own capacity for groundbreaking insights.
Today Bernadette joins us to share some of her own insights about intuition. She also lays out the three personal aspects you’ll need to cultivate to unleash your own intuitive power.