Tara Gentile is a very smart entrepreneur who’s just published a short, affordable book on one of my favorite topics – listening. It’s a critical skill for developing products and services.
Once I got into the product and software game, I started with an audience, rather than the product or service. This gave me a group of real people to listen to and learn from even as they learned from me.
Whether you start with building your own audience or not, you’ll need to learn the art of observation. Tara chats with us today about her own processes for and experiences with listening to win.