Podcast

Brian Clark lays out his strategy-first philosophy and describes the four components of a digital marketing strategy that actually gets long-term results.

Brian Clark lays out his strategy-first philosophy and describes the four components of a digital marketing strategy that actually gets long-term results.

You’ve probably heard Brian Clark use the term “winning difference” before. In this episode, we unpack what it means and why it’s so important to identify. The conversation explores why seeking a winning difference is more important than simply being different, how it ties into the concept of movements, and why it can be so …

As you’ve undoubtedly heard, the freight train of AI development is hurtling down the tracks, seemingly adding speed with each new update. As soon as we could all make some sense of GPT-3 and everything it can do, GPT-4 arrived to add new capabilities and an even wider spectrum of possibility. Soon, GPT-5 will arrive. …

For the last couple of years, you haven’t been able to escape hearing about the “creator economy.” At first it was merely annoying, as if it were a new thing. The label was new, and so was the sudden interest from venture capitalists who previously had no interest in individual content creators. And yet, things …

If someone offered you a crisp one dollar bill in exchange for two quarters, what would you do? You’d hand over the two quarters without hesitation, right? And what if you had the opportunity to exchange two quarters for a dollar bill over and over again … would you keep doing it until you ran …

In this week’s episode we’re talking about productizing, which means taking a service and making it as standardized as possible so it can be sold and scaled like a product. As a starting point, I wanted to share a case study of what I consider a classic example of what most people think of when …

Brian, why are you so down on content these days? I’m not actually down on content – I owe my entire career to content. What I have a problem with is this mindless acceptance of the idea that you have to create tons of content to succeed. In other words, content works when it’s based …

Personal branding as an active pursuit is nonsense. Branding is a subset of marketing, which is the process of identifying and appealing to particular groups of consumers. Attempts at branding of any kind are meaningless until you and your business have the capacity to mean something to the people in your target market. For 7-figure …

For this week’s episode, I caught up with my friend Chris Ducker of Youpreneur and simply hit record. That may not sound like the best strategy for recording content, but I knew the gold would surface with no problem… and I was right. Here are just a few of the nuggets you’ll hear us discuss: …

As we enjoy this “hype pause” when it comes to the emerging Web3, we can reflect on the fact that we have all the tools we need right now to build the digital businesses we want. The biggest buzzwords of Web3 — collaboration, community, and decentralization — are objectives that can be achieved and deliver …

The clock may be ticking on social media as we’ve known it. Or, more accurately, TikTocking. TikTok is giving social media platforms like Facebook and Instagram fits, specifically because it’s not a social media platform. It’s a content discovery engine that uses a smart algorithm instead of a social graph – which makes it much …

We\’ve already debunked the notion that he or she with the most expertise wins the business. And you know that it\’s your relationship with the audience that makes the difference when it comes to sales. But that relationship can also become toxic. In other words, if the audience is leading you instead of the other …

We talk a lot here about how solopreneurs and tiny teams can make a healthy 7 figures in highly profitable revenue. Obviously, right? And we also talk about the fact that it\’s the connection with your audience that matters more than your credentials, product superiority, or real-world \”fame\” beyond your own tribe. This week, we\’re …

Contrary to what you may have heard, content is not king. It is a means to an end -- namely, building a relationship with your chosen audience that makes you the person they turn to. Brian Clark unpacks in this week\'s edition of 7-Figure Small.

Brian Clark reopens the 7-Figure Small podcast with an episode about why people actually buy from you ... which goes against what people think are the reasons

David Spinks and Jerod Morris have a wide-ranging conversation about the latest strategies and tactics for building an online community that provides a real sense of belonging to members while also being profitable.

Scott Ellis and Wendi McGowan-Ellis join Jerod for a conversation about how they built Lifestyle Frisco, the benefits and challenges of working together as a married couple, and what they are each up to now.

Scott Ellis and Wendi McGowan-Ellis join Jerod for a conversation about how they built Lifestyle Frisco, the benefits and challenges of working together as a married couple, and what they are each up to now.

Kelly Berry shares insights and wisdom acquired along her journey from corporate employee to client-based freelancer to audience-building community leader and peer group facilitator. 

In this episode, Joe Pulizzi and Brian Clark share the story of how CEX came to be, who it serves, and why they decide to partner up.

We often get an image in our head of the "unemployable" entrepreneur going it alone or being isolated. But this is not a practical model for success. This week, we discuss the importance of connection and community on the path to entrepreneurial freedom.

Jerod and special guest Josh Risser talk you through a series of "Do's and Don'ts" that will help you seize the emergent opportunities of web 3.0 while avoiding the most common potholes and pitfalls.

Forest Linden shares lessons from his career building online businesses around his passion for helping people with technology, and how he's viewing opportunity in the metaverse.