Everyone these days is trying to build a “personal brand.” Very few of those people are turning that brand into a viable business.
Chris Ducker is trying to change that. It’s been almost two years to the day since he last joined us on the show to explain the concept of the Youpreneur. He’s been busy since then, running the branded Youpreneur community, and managing to write a brand new book on the subject.
It won’t take long into this episode to realize that Ducker and I are friends who tend to be a bit goofy when we catch up with each other. But don’t let the frivolity fool you — there are many important nuggets of wisdom in this conversation that are well worth the listen.
Beyond that, this chat highlights the insight that comes over time from serving a group of people, whether a blog audience, membership community, or real-world tribe. Paying attention and constantly evolving to serve your chosen people as best as possible is at the heart of modern entrepreneurism.
Is the “Youpreneur” Approach the Right One for You?
Keep going –
unemployable: tool of the week
Beaver Builder | A plugin that makes building WordPress pages easy
Beaver Builder gives you a drag-and-drop page builder that puts you in complete control over the layout of your website posts and pages. If you struggle with the development side of your site (and couldn’t code to save your life), then this is a simple solution for managing those tech headaches and sticking points. Beaver Builder even incorporates gorgeous page templates that you can use to save time while building your site from scratch. Find out more here. (Affiliate)
unemployable: around the web
Do you know the SEO ranking factors that’ll make a difference to your business this year? Appearing in the top 3 results is excellent, because almost half of the clicks on any search results page go to those positions. But how do you get there? This post shares 10 factors which your SEO rank.
In many cases, utilizing your own audience, especially your super fans, can do wonders for growing your business and authority online. But, when you’re just starting out and you don’t have super fans or a large audience yet, what can you do to get attention? Pat Flynn shares a great method in this quick YouTube clip.
While technical SEO still exists, a huge chunk of modern search engine optimization consists of “generating high-quality content.” So what does that mean? When a search engine bot looks at your site, what kinds of things is it looking for? Sonia shares the 10 specific factors that can tip your sites quality scale in the right direction.
The right mentors can guide your way to greatness. Whether in-person or virtual, having the opportunity to leverage someones elses skills and knowledge can be a huge advantage for you and your business growth. So how do you begin to build the mentor/mentee relationship? Check out this post for some excellent tips and strategies.
This may seem like a strange inclusion in a newsletter called Unemployable. For many artists, freelancers and side-gig hustlers, however, going full-time with their creative practice just isn’t on the cards. In this article, four Illustrators share how they use a less interesting day job to fund their more enjoyable creative projects.
The art of content marketing transforms easy-to-come-by information into a special platform that enriches people’s lives over time. And while your content may be giving someone the information they need, you might be falling short when it comes to forming a bond between a visitor and your website. To discover more about how to turn regular content into content that connects, check out this post.
Podcasting has been on a steady increase over the years both in the quantity of shows produced and in the volume of listeners. It reaches people across genres, languages, and economic status, and if you strategically bake podcasting into your content plan, you can reap its many dividends. Here are seven ways podcasting can help you boost your blog and business.
When you’re launching a business there are so many things you can do — and so many things you feel like you “have” to do — that it feels impossible to know what you actually must do and what to focus on first. In this short video clip, Marie Forleo peels back the curtain and shows you the 3 guiding principles that have driven her success with B-School year after year.
If you’re not already on board with us at Unemployable, why not?