Well, here we are … the last Unemployable newsletter of 2019. What a year, right?
Whether you're taking some time off, and working toward hitting the ground running in January, here's to a happy holidays and a fantastic new year for you and yours.
Before then, take a look at what we've got for you this week. A guide to avoiding copycat content that allows you to create authentic marketing materials, 90 content marketing predictions for 2020, how to create email opt-in forms that convert, and much more.
Thank you for hanging out with us this year, and here's to a prosperous 2020!
Keep going –
unemployable: curated by kat
“Authentic” – A Content Creator’s Guide to TRULY Original Blog Content | 100 Days of SEO
There's a copycat crisis in the world of content marketing, and it's not the route you want to go in 2020. Here's to putting the secret ingredient — you — into your content next year.
My Favorite Psychology Books of 2019 | Psychology Today
Whether you're interested in psychology to drive client research or to learn how you can improve your business and client relationships, this is a pretty solid list. #2 is on my holiday break reading list, and I'm excited to dig in.
Back to the Future? 90 Content Marketing Predictions for 2020| Content Marketing Institute
That's right, 90 predictions in this roundup! It sounds like a lot of these experts feel that content that is more conversational will take the lead in terms of effectiveness, and I agree. Who wants to read boring, stuffy content? Not me.
The Complete Guide To Creating Opt-in Forms That Convert | Right Message
In this guide, Brennan Dunn talks about what it takes to create perfect opt-in forms that supercharge your email list’s growth. The article reveals best practices around not only the creation of your opt-in forms, but also their placement.
“The idea, as outlined in articles Dorsey shared, is that developers could use their own algorithms to offer like-minded individuals targeted access to the same social media networks.”
3 Ways for Freelancers to Set the Stage for a Fantastic 2020 | Freelancers Union
Don't shut your laptop just yet. Make sure you set yourself up for a successful 2020. It is, after all, the season for reflection, right?
It's been an honor popping into your inboxes this year, thank you for all the support. Happy Holidays and we'll see you in 2020!
Your freelance friend,
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