It's no secret membership sites are an attractive way to build a powerful business.
You essentially attract a community of people interested in a certain topic, or in solving a particular problem, and charge a recurring membership fee that allows them behind the “wall.” If done correctly, a membership-based business you can be well on the way to the 7-figure small life.
Membership sites have been around for a long time, and a lot has changed. Many of the bells and whistles found on giant social media sites are expected. And lately, a better experience than those social media giants provide is the driving expectation.
I’ve been building membership communities since 2008, always with custom WordPress solutions. But in 2019, there’s no way to build a best-of-breed community-based business with all the bells and whistles from scratch — without it costing hundreds of thousands of dollars, that is.
Frankly, you can’t build a 7-figure small business without utilizing powerful technology platforms in general. It’s a big part of the reason for the growth of so many no-employee, million dollar businesses.
But the answer is definitely not another Facebook Group. Especially with the horrible track record Facebook has with its business users.
Instead, I invited Gina Bianchini, Founder and CEO of community-technology provider Mighty Networks to tell us why she’s creating powerful membership software for a fair price — and why it’s in her company's interest to play fairly with creators and community organizers.
Plus, Kat's got two excellent articles for you this week …
… and five great articles from around the web down below. Cheers!
Keep going –
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unemployable: curated by kat
Fantastic combo of smart writing and entertaining graphics from Ann Handley on how you can get much better at writing great emails. If you've seen the Unemployable home page, Ann is one of the people that tells you Brian knows what he's talking about. So does she.
There are countless integrations out there that can help you run your business better; it’s just a matter of figuring out what’s best for you. This in-depth guide from HubSpot will help you figure out where to start based on your business objective.
The latest product feature from Pinterest is one that wants to help you de-stress while you pin. If you’re like me and have a Pinterest board with inspirational quotes and phrases you refer back to on bad days, this new feature is certainly welcome.
What Everybody Ought to Know about Unretirement – and the Future of Entrepreneurship | Small Business Trends
The latest trend is retirement planning is … planning on not retiring. Rather than scrimping and saving to sit around doing very little, people are taking “unretirement” by starting their own small businesses. And you thought you were behind on your retirement planning — you're actually way ahead.
Want to build trust among your audience? It’s simple: be trustworthy. Copyblogger’s Sonia Simone shows you how to do just that in this article.
Let me know what you think about this week’s roundup on Twitter or email me at firstname.lastname@example.org! Also, be sure to tune in to the latest episode of the Unemployable podcast.
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