Greetings from Paris!
If you're wondering what I'm doing in France (and why I'm here for the next three months), then you didn't listen to the last episode of the podcast (tsk tsk). You can catch that here.
I've got some solid resources for you this week, despite overindulging on baguettes and fromage. Make sure to check them all out in the section below.
One piece stood out in particular, however, and it's by Amy Hoy of Stacking Bricks. If you haven't found the time to read the book The Paradox of Choice by Barry Schwartz, this massively useful article will do the trick quicker.
And because this article focuses specifically on why your customers or clients may not be buying from you, it's important stuff. Invest some time with it:
Keep going –
P.S. If you'd rather just look at photos from my time in Paris, you can check them out here.
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unemployable: around the web
Traditionally, proofreading is a separate task from editing. However, the creative benefits of a consistent proofreading process surpass the classic definition of proofreading.
Do you find it difficult to recall someone’s name mere minutes after they’ve introduced themselves? Does the amount of information at your fingertips overwhelm you beyond the ability to process it in a meaningful way? Then you’ll want to tune into this eye-opening podcast on leveling-up your learning.
As Facebook Page reach and engagement continues to dip for brands, the company has made some updates to help deliver value to businesses through Pages beyond just News Feed distribution. Essentially, the Facebook Page is becoming more like a website for your business, which means you should simply rely on your own website, not Facebook.
So what is Facebook actually good for? Advertising! But you may be wondering how to build a Facebook ad funnel that saves you time and effort. This article shows you how to create a Facebook retargeting campaign that targets website visitors, but you can easily use this tactic with your customer list, video viewers, Facebook page likes, and so on.
The book Uncopyable: How to Create an Unfair Advantage Over Your Competition is about how small business owners can create an uncopyable relationship with their clients to keep them coming back time and again, and it’s what’s discussed on this podcast episode
Standalone promotional emails put a spotlight on a single offer, tailored to your audience, and promoted with hard numbers and real stories. In order to boost your open and click-through rates on these marketing emails, they should be written strategically. Here’s how to do it right
In customer service, every interaction matters, and there is no 100% right or wrong way to deal with any situation. Even though the ability to think on a case-to-case basis is one of the foundations for great customer service, it’s good to have a few customer service email templates ready for some “classic” difficult scenarios for when they do happen.
If you're not already on board with us at Unemployable, why not?