Happy Friday, my unemployable friend!
You know, a lot of people in the freelance and solo entrepreneur world use ConvertKit for email marketing (we do). It makes sense, as it allows creative people to amplify their craft with powerful marketing automation, tagging and segmentation, and the general business-building power of email marketing.
But I wonder if you truly know just how much power is at your fingertips? Most of us just scratch the surface of what can be done.
I was fortunate enough to be a “beta learner” of the brand new Mastering ConvertKit course from Brennan Dunn, and now a marketing partner. Not only does the course reveal just how much can be accomplished with the technology, it more importantly lays out the strategic use of the tech.
The key strategy involves building your audience, and getting to better know who your people are — and that's the basis of all smart marketing. Bring that understanding in contact with your creativity, and you'll discover the keys to an entirely new level of success.
Check the course out here, I highly recommend it. After that, scroll down for this week's handpicked selection of the best resources from around the interwebs.
Keep going –
unemployable: curated by kat
Become ‘Indistractable' By Making Work Your Playground | Entrepreneur
As removed as work and play might seem, making work fun is the secret to getting things done. However, here is the catch: “Fun” does not always translate into “enjoyment.”
How One Freelance Writer Figured Out That It’s Not Enough to Love What You Do | Freelancers Union
We talk about burnout and the associated collateral damage a lot here on Unemployable, but it’s something I think is so important that it warrants a continual conversation. This article is a great reminder of why just loving what you do isn’t going to cut it in most scenarios.
Should You Be Yourself Online? | HAMYAW
Hillary and Margo Yell at Websites (HAMYAW) has quickly become one of my favorite shows on YouTube. Hillary Weiss and Margo Aaron—both successful writers, coaches, and consultants—produce a hilarious show that covers all sorts of topics freelancers will find interesting. This particular episode dives into the question, “Should you be yourself online?” and it's a must-watch in my opinion.
A Year From Now… | Seth's Blog
A short but significant reminder from Seth Godin to keep things in perspective. With the year—and the decade—coming to a rapid close, Godin asks an important question we should all consider.
Maintaining Your Mental Health as a Freelancer | Creative Class Podcast
The Creative Class podcast is back for its fifth season and I’m pumped. Kaleigh and Paul kick this season off with a super important conversation on some of the things that set freelancers on the fast-track to burnout as well as some of their personal experiences managing their own mental health.
AI will become a component that helps the company of one accomplish more without working more. One of the first areas will be technological advancements that take your email marketing to new heights.
6 Areas of Law Every Business Owner Needs to Understand | Entrepreneur
With your small business, you don't not have a large team of attorneys to deal legal issues. But there are certain areas of law that you need to understand to help keep your business growing strong, without the growing headaches.
Let me know what you think about this week’s roundup on Twitter or email me at firstname.lastname@example.org!
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