Hey there, and welcome to your weekly dose of Unemployable.
Today on the podcast we’re talking with Ed Gandia about how to get higher-paying clients. There are a lot of freelancers who think they can’t charge more due to competition, or because platforms like oDesk are commoditizing creative work.
Ed knocks down these common objections, and shares the sweet spot that even “non-rock-star service professionals can attain when it comes to charging more. Plus we explore the four simple steps it takes to get there.
And don’t forget to scroll down. This issue contains 9 great resources from around the web.
Oh, one more thing … the newsletter will be taking a break next week. Time to eat some turkey!
Keep going –
unemployable: podcast
Four Steps to Landing Higher Paying Clients, with Ed Gandia
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unemployable: tools
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unemployable: content
How to Make a Living as a Writer When Creative Writing Isn’t Paying the Bills (Text)
You shouldn’t have to suffer or scrape by to do what you love. And you don’t have to sacrifice what you love to make the money you need. There is a way to pay your bills without completely abandoning your creative pursuits; become a content pro. This article will show you how.
9 Ways to Grow Your Instagram Organically (Text)
Right now, it seems like it’s harder than ever to grow your Instagram organically. Experiencing a drop in engagement and follower numbers can be extremely frustrating when you’re sure you’re doing everything right. In this article you’ll discover 9 techniques to grow your Instagram without buying followers, using bots, or any other shady practices.
Never Ignore Existing Customers (Text)
Too many businesses stop paying attention as soon as someone pulls the trigger and buys. They spend all their time on the sales process and none of their time on customer happiness and retention. In this post, you’ll discover three areas where things can go wrong AFTER the sale and how to prevent these mistakes from ruining your chances of gaining repeat customers.
How Google Gives Us Insight into Searcher Intent Through the Results (Text)
When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant.
The Gift of Done with Jon Acuff (Audio)
Not only does perfectionism keep us from accomplishing goals, but it prevents us from getting better. Because we’re aiming for perfect on the first try, not hitting that target discourages us from trying harder next time — or maybe even ensures there won’t be a next time. Listen to this episode of The Art of Charm to learn more about how to diminish the sway of perfectionism and the often non verbalized secret rules we carry with us that program our behavior
How to Take Easy Legal Steps to Protect Your Business with Lisa Fraley (Audio)
As a freelancer or entrepreneur, you don’t have to spend thousands of dollars on attorney’s fees — you just need to buy legal templates that fit your business properly. Discover how important legal documents are for setting boundaries that protect you legally and support your work, and how to use them more effectively in your business.
Branding 101: 7 Business Name Traps to Avoid (Text)
Your company name is an important element that’s directly linked to your ability to grow. Discover what to avoid and what to do when you create a brand and company name by avoiding these seven traps.
How to Track the ROI of Your Online Advertising Campaigns (Text)
76% of marketers struggle to track the ROI of their campaigns. Even worse is when marketers think they’re tracking the effectiveness of their campaigns, but they’re doing it in the wrong way. Here’s how to get started tracking your return on online advertising campaigns and avoid squandering all your budget!
unemployable: joining
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