Welcome to this week's Unemployable!
First off, we're continuing our tutorial series on getting more clients with Facebook ads. The second installment is all about crafting a sales funnel that works.
If you missed the first lesson, you can click to read both below:
- How to Find New Clients (And More Free Time) with Facebook Ads
- Is Your Sales Funnel Set Up? How to Use Automation to Warm Your Facebook Leads
Next up, this week on the podcast I'm chatting with my friend Jonathan Fields, author and the founder of The Good Life Project. Like me, Jonathan started out as an attorney, hated it, and then turned to the digital world.
In this episode, we discuss taking a moment to pause, reflect, and envision the next leg of the journey after building bigger companies that either of us initially set out to do. In other words, where to go next once you realize that bigger is not necessarily better, and instead decide to aim for truly better.
The Entrepreneurial Good Life, with Jonathan Fields
Keep going –
Drip | Powerful email features plus marketing automation
Drip gives you all the tools to transform your contact list into an engaged online audience. Its marketing automation that makes sense. And given its robust features, it’s surprisingly easy to use. With Drip you can craft intuitive email campaigns that drive more connections, more engagement and more sales for your business. Find out more here.
unemployable: around the web
Discover how a simple tweak in your process (and a small mindset shift) can help you attract better clients, boost your revenue and ensure the work you do is valued for what it’s worth.
Most people think content promotion is something you do after you’re done creating it. But the reality is that you need to plan how you will promote content right from the beginning.
No One Cares About Your Logo (Text)
Your logo is not your brand. Your brand is the experience your customers have and then tell their friends about. All the design craft in the world can’t make a logo that can convince someone your product or service is great if it isn’t.
What Is a Solo 401(k)? (Text)
A Solo 401(k) is designed for a business owner with no employees. In fact, IRS rules say you can’t contribute to a solo 401(k) if you have employees, though you can use the plan to cover both you and your spouse. What you can do is sock away a lot of cash for retirement as a solo business owner.
The GaryVee Content Model (Slideshare)
The best thing about pillar (or cornerstone) content is that it can be broken down and repurposed to be used on a variety of different marketing channels. Here’s a remarkably helpful slideshare demonstrating how Gary Vaynerchuk (and his team) make 30+ pieces of content from a single keynote.
A searcher's first experience with your brand happens on Google's SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates.
Have you got your SSL Certificate installed on your website? With Chrome 68, launching today (actually two days ago), Google web browser will now list any website that doesn’t use HTTPS as “not secure.”
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